Aims and scope

The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing scholars. The Journal is committed to advancing cutting-edge knowledge, offering a distinctive platform that welcomes contributions from scholars worldwide. We welcome submissions from developed markets and embrace research from emerging markets. By fostering a collaborative and inclusive environment, we aim to advance the field of global and international marketing by continually pushing the boundaries of knowledge in this dynamic discipline.

We encourage submissions that address international and global marketing issues and offer solutions to organizations. Empirical and conceptual contributions addressing any aspect of global and international marketing are welcome.

The Journal of Global Marketing provides valuable marketing information for CEOs, management at all levels, marketing professionals, educators, and students.

The Journal of Global Marketing will publish articles in diverse areas that address business involvement in international marketing, such as:

• global market research challenges
• global macro and micro environmental challenges
• global competitive strategy
• new age technologies, such as generative artificial intelligence, metaverse, machine learning, and deep learning, and their impact on global marketing
• global marketing in disruptive environments, e.g., wars, COVID-19, etc.
• cross-national and cross-cultural consumer decision-making and behavior
• consumer culture theory and international markets
• multi-cultural consumer behavior
• marketing in emerging markets
• product and service development for global markets
• brand management in global markets
• pricing strategy in global markets
• marketing channels in global markets
• global sourcing and supply chain relationships
• business to business marketing in global markets
• strategic partnerships and export/import relationships
• retailing of products and services at global platforms
• global communication strategies
• global marketing in the age of social media, digital, mobile, and Internet
• global direct marketing
• global sales promotion strategies
• sales force decisions in global markets
• economic development & global tourism
• marketing in the low-, middle-, and high-income countries
• marketing to the bottom of the pyramid and subsistence marketplaces
• role of CSR, responsible consumption, and sustainability in global markets
• ethical and public policy issues in global marketing
• international education and global outreach of educational institutions

Special Issues and Book Reviews: Proposals are required for Special Issues and Book Reviews. Please see the following links for guidance on how to submit proposals: Guidance for Book Reviews, and Guidance for Special Issues.

Peer Review Policy: All articles published in Journal of Global Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts.

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

Authors can choose to publish gold open access in this journal.

Read the Instructions for Authors for information on how to submit your article.

Special Issues: please see pages 1-2  here for Guidelines on preparing a Special Issue Proposal for JGM.

Book Reviews: please see pages 3-4  here for Guidelines on preparing a Book Review Proposal for JGM.