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ABSTRACT
This study explores the credibility of short video news through a 3 × 2 factorial experiment on media richness and emotional intensity with 215 participants. Results show that text-based news, with lower media richness, is deemed more credible than highly rich short video news. An interaction between media richness and emotional intensity further impacts credibility assessments. Our findings suggest segmenting news by emotional intensity to refine audiovisual news credibility evaluation, offering a new direction for future research.
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Data Availability Statement
Data from this study are not available in this statement. We regret that we cannot share the raw data as it involves restricted access and subject knowledge. We strive to ensure the transparency and reproducibility of research results. We are willing to provide a detailed description of methods as possible in further research collaboration to ensure the verifiability of research results. The corresponding reporter can be contacted with any data availability or other questions regarding the study.
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Notes on contributors
Jiyin Chen
Jiyin Chen Contribution: Responsible for providing theoretical frameworks, research methods, data analysis organization, and guidance on paper writing.
Chunni Song
Chunni Song Contribution: Responsible for the formulation and optimization of experimental design, refinement of research questions, organization and execution of data collection and analysis, as well as paper writing and revision.
Meiye Xiao
Meiye Xiao Contribution: Responsible for language polishing and revision of the paper and assisting in experimental operations and data collection.
Hanlin Nie
Hanlin Nie Contribution: Providing experimental environment and technical support, as well as assisting in experimental operations and data collection.