What does sustainability have to say about recent research in media management? Systematic review of recent media management research

ABSTRACT

Sustainability related to the SDGs Agenda 2030 is a pressing issue that concerns all sectors of society. Media companies play a significant role in promoting sustainability, as they have a major influence on society’s behaviour. This article examines recent literature in the media management field to identify the aspects of sustainability that researchers focus on and the proposals they make to integrate the three aspects of sustainability – economic, social and environmental – into current business models. A systematic literature review was conducted using the triple-layered business model framework. This study reveals that media companies prioritise economic sustainability due to recent industry turbulence. However, social sustainability, particularly improving employees’ working conditions, remains an area that requires attention. Although companies recognise the importance of their audiences’ needs, they have much work to do to become socially and environmentally sustainable.

KEYWORDS:

• Sustainability
• economic performance
• business model
• social purpose

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Mercedes Medina

Mercedes Medina is a Full Professor at Marketing and Media Management Department, School of Communication, University of Navarra. (Email ID: [email protected])

Victoria Rodríguez

Victoria Rodríguez Associate Professor, is currently the Director of ISSA - School of Applied Management, University of Navarra. (Email: [email protected])