Developing a Marketing Plan for Religious Organizations

Abstract

While marketing planning has become a major activity in most firms, religious organizations have been very slow in developing and utilizing marketing plans. The purpose of this paper is three-fold. First, to argue why it is critical for religious organizations to begin utilizing marketing plans. Second, to discuss the inherent benefits of marketing plans. Third, to offer a general marketing plan format that would be appropriate for religious organizations.

Key Words:

• Marketing
• marketing planning
• religious organizational planning
• marketing plan format
• church marketing