Journal of Marketing Theory and Practice is now listed in the Emerging Sources Citation Index
The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant.
The Journal of Marketing Theory and Practice was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners. The journal provides a unique outlet for publishing managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal.
With a decidedly international inclusiveness in terms of authors and reviewers, the Journal of Marketing Theory and Practice values and publishes both conceptual (non-empirical) and empirical work. The journal is also unbiased in preference to methodologies employed in empirical papers so long as the methodological approach properly fits the study’s aims and research questions.
Peer Review Policy: All research articles in this journal have undergone an initial editor screening and rigorous peer review by three anonymous expert referees. All research articles peer review is double anonymized.
For Comment and Editorial articles,
these manuscripts will be reviewed by the editor only, however, depending on the subject matter, the editor reserves the right to ask for feedback on the submission from an expert in that area.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
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