Marketing Education Review, Volume 34, Issue 2 (2024)

Browse this journal
Sample our Social Sciences journals, sign in here to start your FREE access for 14 days

Marketing Education Review, Volume 34, Issue 2 (2024)

See all volumes and issues
Volume 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991
Download citations Download PDFs Download issue

Teaching Innovation Special Issue (2024): Fashion as Marketing Education Metaphor: Timeless Pieces and Of-the-Season Must Haves

Editorial

Editorial
TEACHING INNOVATION SPECIAL ISSUE (2024) – FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES
Amy Watson & Michael Levin
Pages: 97-98
Published online: 14 May 2024
CitationforTEACHING INNOVATION SPECIAL ISSUE (2024) – FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES | Full Text | PDF (157.3 KB) | EPUB
  • 30 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access

Research Article

Article
INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION
Priscilla Peña, Jen Riley & Nicole Davis
Pages: 99-106
Published online: 09 Apr 2024
AbstractforINCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION | Full Text | References | PDF (1.1 MB) | EPUB
  • 81 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION
Christopher Leo, Timothy Halloran, Carlos Valdez, Ioanna Martinou, Leslie Connell & Jennifer Morin
Pages: 107-120
Published online: 02 Apr 2024
AbstractforTHE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION | Full Text | References | PDF (1.4 MB) | EPUB
  • 107 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
SPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING STUDENTS
Ruby A. Daniels, Kathryn Appenzeller Knowles, Amanda Lindner & Emily Naasz
Pages: 121-129
Published online: 10 Apr 2024
AbstractforSPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING STUDENTS | Full Text | References | PDF (657.1 KB) | EPUB
  • 19 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY
Morgan M. Bryant & Jen Riley
Pages: 130-136
Published online: 01 Apr 2024
AbstractforCAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY | Full Text | References | PDF (1.5 MB) | EPUB
  • 32 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS
Alex Milovic, Moumita Das Gyomlai, Brian Spaid & Rebecca Dingus
Pages: 137-143
Published online: 15 Apr 2024
AbstractforSELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS | Full Text | References | PDF (317.6 KB) | EPUB | Supplemental
  • 36 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS
Cathleen S. Jones
Pages: 144-152
Published online: 02 Apr 2024
AbstractforDESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS | Full Text | References | PDF (374.7 KB) | EPUB
  • 15 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM
Caitlin Ferreira, Jeandri Robertson, Leyland Pitt & Sarah Lord Ferguson
Pages: 153-163
Published online: 09 Apr 2024
AbstractforUNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM | Full Text | References | PDF (1.1 MB) | EPUB
  • 310 Views
  • 0 CrossRef citations
  • 0Altmetric
Open Access
Article
LEARNING IN SPACE – USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM
Moritz M. Botts
Pages: 164-171
Published online: 01 Apr 2024
AbstractforLEARNING IN SPACE – USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM | Full Text | References | PDF (353.7 KB) | EPUB | Supplemental
  • 24 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles