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Volume 23, Issue 1

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 23, Issue 1 (2024)

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Journal of Relationship Marketing, Volume 23, Issue 1 (2024)

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Volume 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005-2006 Vol 3, 2004-2005 Vol 2, 2003-2004 Vol 1, 2002 Vol 5, 1998-1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Article

Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model

Kian Yeik Koay, Chee Wei Cheah & Jia Ying Yap

Pages: 1-20

Published online: 15 Jun 2023

AbstractforSelf-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model | Full Text | References | PDF (1.5 MB) | EPUB

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Article

Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory

Bayu Sutikno, Widya Paramita, Rokhima Rostiani, Sari Winahjoe & Naila Zulfa

Pages: 21-46

Published online: 23 May 2023

AbstractforDoes Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory | Full Text | References | PDF (2.2 MB) | EPUB

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Article

Exchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation

Hui Jiang, Kaichao Wang, Jiahui Bian, Yuangao Chen, Shuiqing Yang, Shasha Zhou & Gang Li

Pages: 47-75

Published online: 09 Jun 2023

AbstractforExchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation | Full Text | References | PDF (2.2 MB) | EPUB

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Journal of Relationship Marketing (Vol.23, Iss.1, 2024)

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