Journal of Euromarketing

Journal overview

Aims and scope

Published by IMDA Press from 2010.

The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms.

Today's Europe is going to play an increasingly more important role in the global economy, so the unique position of the region is certain to provide fascinating reading material. The Journal of Euromarketing fosters a conceptual understanding of the European markets and marketing systems, provides analytical insights, and highlight the past, present, and future of European marketing.

Currently, there is a vacuum in the marketing literature which needs to be filled by relating the Europe factor to the global marketing scene, emphasizing the horizontal dimension as well as the inter- and intra-trade and marketing activities in Europe. As such, the Journal of Euromarketing covers the following areas of inquiry:

functional areas of marketing in Europe and comparisons with the practices of those in other regions
the dynamics that account for the linkage of European national markets into markets of the developing world, North and Latin America, Asia, the Far East, and Africa
the best methods available for marketing goods and services in different socioeconomic, cultural, and legal-political environments of Europe at national and regional levels
the method by which European marketing institutions are linked together into viable and coherent business systems
the type of environmental factors prevailing in different European countries of the region which force changes in the marketing structure of the area countries
the efficiency of the marketing system in performing its universal functions in the countries of Europe and strategies to overcome the weaknesses of the marketing system of the region
the various stages of market and marketing system development in Europe as a working device for generalizing and possibly predicting likely developments in marketing in individual countries of the region.

Although not exhaustive, the following topics are illustrative of the subject areas covered in the journal:

cross-national consumer segments in Europe
export behavior of European firms
marketing strategies of European multinationals
marketing implications of strategic alliances of European firms
markets and marketing systems in East European countries
marketing practices of Euro companies
public sector marketing in Europe
comparative marketing systems
diffusion of innovations among European nations
transfer of marketing technology and reverse technology transfer in Europe
buyer-seller interactions and organizational buyer behavior issues in European markets
business customs and practices among European countries
marketing interaction/interrelationships between Europe and other trading blocs
European corporate cultures
legal-political aspects of marketing in Europe
marketing issues pertaining to EC, EFTA, Council of Europe, and European members of CAMECON and OECD
other topics directly related to European marketing

Peer Review Policy: All articles published in Journal of Euromarketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts.

Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

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