The relevance of first-generation Critical Theory in the digital era of new social media

Abstract

Is the first generation of Critical Theory still relevant to an analysis of the technocentric nature of contemporary society – particularly its digitally based mediums of interaction and communication? This paper will argue that it is. This will be achieved by examining the interdisciplinary methodological framework that guides Critical Theory. This approach offers the researcher fruitful insight. It allows for a broad, yet heuristically rich understanding of society which can extend to the technological and digital domains of the 21st century. Critical Theory’s powerful (albeit damning and admittedly over-extensive) critique of first- generation instrumental rationality (as embodied in modern technology) assists the contemporary researcher in their evaluation of the forms of communicative technology that have emerged in the 21st century. This is because such a critique permits one to attain a more nuanced and sensitive understanding of such technologies and the variegated forms they have assumed. It also cautions against technological determinism and cyber-utopianism which has managed to entrench itself in a great deal of modern literature pertaining to this topic.