Abstract
Most organizations do not have a clear sense of the implications of the Internet for business strategy. Merely a presence on the Web, coupled with increased Internet-based technology spending, will not produce desired results without a clearly articulated Internet strategy. This article presents managerial guidelines for formulating effective Internet strategies.
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B. Elango
Dr. B. Elango is an Assistant Professor of Management at the College of Business, Illinois State University. His research and consulting interests lie at the interface of strategy with technology-innovation management, entrepreneurship, and international business. He can be reached at [email protected].