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ABSTRACT
Eligible bachelors and bachelorettes trust matchmaking services reverentially and sometimes go across the seven seas to meet, communicate, romance, and understand their chosen one. Platforms like Jeevansathi.com, Shaadi.com, and Bharat Matrimony promise to help them make the right marriage decision and get along for true compatibility. However, they have also contributed to the growing politics of “Sado-Ritual Syndrome” against the female population. Such matchmaking platforms work to convince both parties to manipulate each other with Western matrimony features such as a salaried male partner, a grand wedding, monogamy, multilingualism, and preferences based on profession and class. Shashi Deshpande, in her novel The Binding Vine, written in 1993, has elaborately addressed these features to critically investigate how sex in heterosexual marital relationships strips the wife of choice, respect, and agency by making the husband’s ejaculation the major responsibility of the wife. This paper attempts to expose this ideological system of matchmaking and its role in building people’s otherness encouraging them to treat human beings as options.
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Notes on contributors
Nikita Anand
Nikita Anand is a Research Scholar in the Department of Humanities and Management at Dr B R Ambedkar National Institute of Technology, Jalandhar, India. Her research interests include postcolonial feminism, heterosexuality, and queer theory. She worked as an Assistant Professor at Lovely Professional University in two Departments: Verbal Ability and English before pursuing her PhD journey. Email: [email protected]
Kumar Parag
Kumar Parag is an Associate Professor in the Department of English at the University of Allahabad, India. He earned his PhD from Banaras Hindu University (BHU). His expertise covers postcolonial feminism, anti-conquest narrative and diasporic literature. He has published notable research articles and has participated in several research projects and international conferences. Additionally, he has actively held administrative positions. Email: [email protected]
Aditya Prakash
Aditya Prakash is an Associate Professor and the Head of the Department of Humanities and Management at Dr B R Ambedkar National Institute of Technology, Jalandhar, India. He earned his PhD from Jawaharlal Nehru University (JNU), Delhi. His research interests include Sociolinguistics, Language and Literature, Communication Skills, Soft Skills, Applied linguistics and Educational linguistics. He has experience of organizing national and international conferences. Email: [email protected]