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Research Article

Chinese students entrepreneurial career anchors, self-cultivation and the role of in-group collectivist values and gender: a conservation of resources perspective

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Pages 218-238 | Received 22 Jun 2022, Accepted 26 May 2023, Published online: 12 Jun 2023
 

ABSTRACT

Using Conservation of Resources theory (COR) as our conceptual framework we investigate the relationship between the entrepreneurial career anchor (ECA) and self-cultivation (SC) values of Chinese business students. We additionally examine the moderating role of in-group collectivist values (IGVs) and the interaction of IGVs and gender in this relationship. Based on survey data from 643 undergraduate students attending a university in northern coastal China we found a positive relationship between ECA and SC. We also found that IGVs, in combination with gender as a covariate, moderated this relationship. Our study contributes to the international HRD literature by emphasising prospective graduates as a source of entrepreneurship, and the salience of the ECA in promoting self-cultivation. This is accentuated through IGVs and gender. Our findings have significant implications for international HRD education and the development of prospective graduates.

Disclosure statement

No potential conflict of interest was reported by the authors.