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ABSTRACT
Rebecca Black was thirteen when her music video “Friday” went massively viral after it was uploaded to YouTube in 2011. Black re-entered the news cycle in 2020 after coming out as queer, and shortly thereafter releasing a remix of “Friday” for the video’s tenth anniversary. Through references to the online spaces and memetic cultures where Black was trolled and harassed, “Friday (Remix)” repackages trauma in a bright, nostalgic bundle. Through an analysis of the music video and media coverage around Black’s coming out, this article considers how “Friday (Remix)” positions Black’s rebrand as one in which, as a payoff for the resiliency she has exhibited throughout her career, the singer possesses newfound agency to express herself in an authentic way. Simultaneously, Black’s play with her virality in “Friday (Remix)” demonstrates an increasing need in contemporary celebrity culture to engage in constant self-commodification and self-“memeification” to achieve this sense of authenticity.
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Notes on contributors
Lucy March
Lucy March (she/her) is a doctoral candidate in the Media and Communication program at Temple University. Her research is concerned with digital transcultural flows of popular music, and characteristics of music genres that have primarily emerged online (also known as “Internet music”). In particular, she is interested in how online platforms shape identity, representation, and audience interaction within these musical subcultures.