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Research Article

Market Research and SWOT Analysis for Fibers Composite Materials Usage in the Vehicular Components Supply Chain

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ABSTRACT

Sustainability has become a global priority in recent years. The performance of companies in the market is directly influenced by their actions and the way they relate to consumers, who are increasingly looking for less environmentally aggressive products. The concept of ESG encompasses this concern with climate and environmental factors, while at the same time looking at the feasibility and operationalization of new practices. This is especially true in manufacturing sectors, such as the automotive sector, which is the subject of this study. Given the scarcity of information on who is involved in the production chain of automotive components and the possibility of production from more sustainable materials (such as the use of natural fibers), this work seeks to elucidate the gaps and opportunities for a new conception of automotive components, specifically in Brazil. Evaluating political, economic, social, technological, environmental, and legal aspects, and summarizing the data in a SWOT matrix, it identifies that the Brazilian automotive components production chain, despite its low technological level to absorb innovations, has opportunities for gains in technology development, alignment with global sustainable practices, increased competitiveness worldwide, and market positioning.

摘要

近年来,可持续发展已成为全球优先事项. 公司在市场上的表现直接受到其行为及其与消费者关系的影响,消费者越来越多地寻找不太环保的产品. ESG的概念包括对气候和环境因素的关注,同时考虑新做法的可行性和可操作性. 这在制造业尤其如此,比如汽车行业,这是本研究的主题. 鉴于缺乏关于谁参与汽车零部件生产链的信息,以及使用更可持续的材料(如使用天然纤维)生产的可能性,这项工作试图阐明汽车零部件新概念的差距和机遇,特别是在巴西. 评估政治、经济、社会、技术、环境和法律方面,并在SWOT矩阵中总结数据,它确定,尽管巴西汽车零部件生产链吸收创新的技术水平较低,但仍有机会在技术开发、与全球可持续做法保持一致、提高全球竞争力和市场定位方面取得进展.

Acknowledgments

The authors also would like to acknowledge the research grant (3300406-4) awarded by CAPES.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This research received funding from FAPESP process [2022/03762-8].