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ABSTRACT
The adaptive reuse of industrial heritage has the potential to create distinctive cityscapes. Based on a comparative study of the regeneration of two former brownfield sites in Norway, we analyse the role industrial heritage plays in the initial planning phases. By using branding and brandscaping as a point of departure, we ask how textual and visual presentations are integrated in the early planning documents as a way to signalise the role assigned to industrial heritage. The method used is referred to as an intertextual plan study and combines two methodological stances: a critical reading of planning documents and case study approach. Key terms such as culture, history, quality and conservation are frequently used in the reports. Although a considerable group of photos and images provide positive associations to evoke atmosphere, the actual number of historical buildings and infrastructures selected for adaptive reuse is limited. In the initial planning phases industrial heritage through text and images functions primarily as a rhetoric means in branding the sites’ future character.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
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2. Berger et al., Constructing Industrial Pasts; Wicke, et al., Industrial Heritage and Regional Identities.
3. see for instance Oeverman and Mieg, ‘Exploring urban transformations’; Oeverman and Mieg, ‘Studying transformations’; O’Connor and Wynne, From the Margins to the Centre; Wise and Clark, Urban Transformations
4. Avery, ‘From dock cities’; Jones, ‘Exploring creative possibilities’; Wakefield, ‘Great expectations: Waterfront redevelopment’.
5. Arbab and Alborzi, ‘Toward developing sustainable regeneration’; Braae, Intervention. On the Transformation; Braae and Diedrich, ‘Site specificity’; Carlberg and Christensen, Byliv og Havnefront. København; Riesto, Biography of an Industrial Landscape; Skrede, ‘What may culture contribute’; Swensen, ‘The temporal dimension’; Swensen and Stenbro, ‘Urban planning and industrial heritage’.
6. Smith, et al. Heritage, Labour, and the Working Classes; Storm, Post-Industrial Landscape Scars.
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8. Braae, Beauty Redeemed
9. Berens, Redeveloping Industrial Sites; Feuerstein, et al., Architecture as Performing Art; Fragner, ‘Adaptive re-use’; Uffelen, Re-Use Architecture.
10. Stevenson et al., ‘Convergence in British cultural policy’.
11. Bystrova and Pevnaya, ‘Culture-led regeneration’; Hutton, Citation2016, Cities and Cultural Economy; Niu et al., ’Sustainability issues.; Ozden, ‘Culture-led regeneration projects’; Wang, ‘Art in capital: Shaping distinctiveness’
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13. Oevermann and Mieg, (Citation2015). ‘Studying transformations’.
14. Berg and Sevon, ‘Food-branding places’.
15. Hanna and. Middleton, Ikonica
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17. Ashworth et al. Effective Place Brand Management
18. Mansilla and Milano, ‘Becoming centre’.
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20. Sihlongonyane, ‘The rhetorical devices’.
21. Coles, ‘International car manufactures’.
22. Hanna and Middleton, Ikonica
23. Kearns, et al., Selling Places.
24. Klingmann, Brandscapes,3.
25. Masuda and Bookman, ‘Neighbourhood branding’, 171.
26. Klingmann, Brandscapes, 280).
27. Willim, Industrial Cool, 7.
28. ibid, 124.
29. Oevermann and Mieg ‘Exploring urban transformations’.
30. Klingmann, Brandscapes,280.
31. Masuda and Bookman, ‘Neighbourhood branding’, 166–167.
32. Klingmann, Brandscapes, 3, 280).
33. Rebelo el al., ‘Co-created visual narratives’.
34. Masuda and Bookman, ‘Neighbourhood branding’, 166.
35. Klingmann Brandscapes,3, 8.
36. Fredholm and Olsson, ‘Managing the image of place’,141.
37. De Certeau, The Practice of Everyday Life; Foucault, The Order of Things; Lefebvre, Everyday Life in the Modern World; Lefebvre, The Production of Space; Harvey, The Condition of Postmodernity.
38. Sennett, The Conscience of the Eye; Urry, The Tourist Gaze.
39. Boyer, The City of Collective Memory, 46–59,491.
40. Stender,’Towards an architectural anthropology’, 33.
41. ibid., 31.
42. Klingmann Brandscapes, Stender ’Towards an architectural anthropology’.
43. Skrede, Kritisk diskursanalyse; Winther Jørgensen and Philips, Diskursanalys som teori, 11–12.
44. Laclau and Mouffe, Hegemony and Socialist Strategy, 105.
45. ibid.
46. Rose, Visual Methodologies, 142.
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49. Rose, Visual Methodologies,146.
50. Pojani and Stead, ‘Urban planning and design’.
51. Cresswell, Qualitative Inquiry and Research Design, 105, 123; Curran, et al., A Handbook for Social Science, 26.
52. Swanborn, Case Study Research, 10–11.
53. Bartlett and Vavrus, Rethinking Case Study Research
54. Skien kommune, Kulturminnevernplan 1991; Skien kommune, Avtrykk av Skien.
55. Moss kommune, Kommunedelplan for kulturminner 2009, Moss kommune, Kommunedelplan for kulturminner, 2017–2029
56. Oevermann and Mieg,‘Studying transformations’.
57. Skien kommune. Klosterøya – nye muligheter.
58. Skien kommune and Asplan Viak, (Citation2006). Klosterøyas egenart
59. Moss kommune, Områdevernplan for Verket.
60. Skien kommune, Klosterøya – nye muligheter.
61. Moss kommune, Områdevernplan for Verket.
62. Ibid., 48.
63. ibid., 17, 48, 61.
64. ibid., 3, 48.
65. Skien kommune, Klosterøya – nye muligheter.
66. Ibid., 34.
67. Skien kommune and Asplan Viak, Klosterøyas egenart.
68. Moss kommune, Områdevernplan for Verket, 23.
69. ibid.
70. Pojani and Stead, ‘Urban planning and design’.
71. Foss, “Framing the study of visual rhetoric’; Pojani and Stead, ‘Urban planning and design’.
72. Pojani and Stead, ‘Urban planning and design’.
73. Avery, “From dock cities”; Jones, ‘Exploring creative possibilities; Wakefield, Great expectations: Waterfront redevelopment.
74. Bachin, City stories, 1073.
75. Berger, eds. Constructing industrial pasts.
76. O’Connor and Wynne, From Margins to Centre; Wise and Clark, Urban Transformations.
77. Oevermann and Mieg, ‘Studying transformations’.
78. Moss kommune, Områdevernplan for Verket; Skien kommune, Klosterøya – nye muligheter; Skien kommune and Asplan Viak, Klosterøyas egenart
79. Boyer, The City of Collective Memory, 46–59, 1.