The Effects of Morality and Positivity on Social Entrepreneurial Intention

Jeonghwan Choia Department of Management, Marketing, and Global Business, College of Business and Public Management, Wenzhou-Kean University, Wenzhou, ChinaCorrespondence[email protected]

https://orcid.org/0000-0001-8890-1601 View further author information

Kihwan Kimb School of Management and Marketing, College of Business and Public Management, Kean University, Union, NJ, USAView further author information

Rob Marjerisona Department of Management, Marketing, and Global Business, College of Business and Public Management, Wenzhou-Kean University, Wenzhou, ChinaView further author information

Bok Gyo Jeongb School of Management and Marketing, College of Business and Public Management, Kean University, Union, NJ, USAView further author information

Sookyoung Leea Department of Management, Marketing, and Global Business, College of Business and Public Management, Wenzhou-Kean University, Wenzhou, ChinaView further author information

Valerie Vaccarob School of Management and Marketing, College of Business and Public Management, Kean University, Union, NJ, USAView further author information

Abstract

This study investigated the dynamics of morality, positivity, and social entrepreneurial intention (SEI) of individuals. The ‘inconsistent mediation’ effects of morality and positivity were observed in relationship with SEI. The findings indicate that positive psychological capital (PsyCap) positively mediated the relationship between morality-as-cooperation (MAC) and SEI, β = .391, SE = .103, p < .001, while the direct effect of MAC on SEI was negative, β = −.174, SE = .092, p = .032. These findings can contribute to the literature on social entrepreneurial intention.

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Authors have no conflict of interest to declare that are relevant to the contents of this article.

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Funding

This work was supported by the Centre for Social Enterprise and Charity at Wenzhou-Kean University.

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The Effects of Morality and Positivity on Social Entrepreneurial Intention

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