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ABSTRACT
The present paper discusses the case of the Madrid Nuevo Norte Project (MNNP) aiming to examine how MNNP is aligned with the principles of sustainability and the creation of a sustainable image for Madrid. For this reason, the study used empirical data derived via e-questionnaire distributed to 122 executives (urban planners, developers and sustainability experts) located in Madrid. The study highlighted the vital importance of MNNP to meet sustainability criteria for contributing substantially in the improvement of the quality life of final users and for the community in general. In this context, local authorities should give particular emphasis in complying with the principles of sustainability for improving the overall performance of MNNP, ensuring social justice and prosperity for the people of Madrid.
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No potential conflict of interest was reported by the author(s).
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Theodore Metaxas
Theodore Metaxas is a Professor of Economic Development at the Department of Economics, University of Thessaly, Greece. His main research interests concern Urban Economic development, Sustainable Tourism and Cultural development, strategic planning and city competitiveness. He has publised more than a 100 articles in well-know scientific journals such as: European Planning Studies, Business History, Journal of Comparative Studies, Place Branding and Public Diplomacy, Sustainability, Journal of Developing Areas, Economics of Governace etc.