Cultural Entrepreneurship and Rural Revitalization: Mapping China’s Development Strategy

Abstract

Cultural entrepreneurship is the cornerstone of sustainable development in rural China, especially within the realm of cultural industries. This study aims to investigate the pivotal role of cultural industries in China’s rural revitalization and the influence of entrepreneurship on sustainable enterprise development. Using a quantitative approach, the study gathered data from 171 entrepreneurs in China, employing SPSS for analysis. In the first week of March 2023, the survey was carried out throughout China. The research focuses on exploring the impact of rural revitalization strategies on fostering entrepreneurship within cultural industries. Experimenting with an enhanced BP-L-M algorithm, the finding reveals its high accuracy when compared to traditional BP neural networks. The novelty of this study provides valuable insights into the unique challenges and an opportunity faced by rural entrepreneurs in the cultural sector and provides practical recommendations for implementing rural revitalization for entrepreneurship in cultural industries. By emphasizing the significance of entrepreneurship in rural areas and its potential to alleviate poverty and boost economic growth through cultural industries, this research underscores the transformative power of cultural initiatives in shaping the nation’s economic landscape.

Keywords:

• Entrepreneurship
• sustainable development
• rural revitalization
• cultural industry
• BP-L-M algorithm
• economy

Disclosure Statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Haipeng Liao

Haipeng Liao, Assistant Researcher. He was born in Hubei, China. He graduated from Zhejiang University and currently works at Ningbo Institute of Technology and is the Vice Dean of Qixin College. Her research interests involve innovation and entrepreneurship, digital culture, cultural industries, and cultural innovation.

Xiaozhu Yang

Xiaozhu Yang, Assistant Researcher. She was born in Zhejiang, China. She graduated from Zhejiang University and currently works at Zhejiang A&F University. Her research interests involve cultural entrepreneurship and rural revitalization.

Yuemeng Ge

Yuemeng Ge is a PhD student at the School of International Tourism Management, City University of Macau. She was born in Jiangsu, China, and her research interests include rural tourism, cultural revitalization, and Chinese health.