Speed dating events: Introducing ‘Special interest and meso-adultainment events’ as a new type of event to existing Literature

Abstract

This study bridges the gap between three industries, namely the dating industry, the event industry, and the hospitality industry. Because of the width and depth of speed dating events, this type of event is perfectly suitable to further discuss and formulate propositions in hospitality and event management studies. From a conceptual point view, this study is supporting the fact that a new type of event should be added to the existing ones developed by Getz and Page (2020). As a result, this study has coined ‘Special Interest and Meso-adultainment events’, as a new type of event. This type of event would include entertainment and recreational activities such as speed dating events, masochism bondage events, etc. From a practical point of view, this study has revealed the fact that speed dating events are not only meeting existing needs, but have some potential to grow. In terms of future research, this study is suggesting a focus on the hospitality industry and on hospitality management studies.

Keywords:

• Dating industry
• event management industry
• hospitality industry
• special interest and meso-adultainment events
• Speed dating