The role of social media influencers as trusted messengers in tobacco control mass media campaigns

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Acknowledgements

The authors thank the following for their contributions to this work: The Office of Health Communication and Education at the Food and Drug Administration/Center for Tobacco Products, Kathy Crosby, April Brubach, FCB New York, Rescue Agency, Initiative, and Reprise.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

The author(s) reported there is no funding associated with the work featured in this article.

Notes on contributors

Anh Nguyen Zarndt

Anh Nguyen Zarndt is the Division Director for Research and Evaluation within FDA CTP OHCE.

Merrybelle Guo

Merrybelle Guo leads FDA CTP OHCE’s efforts to improve understanding of how to use digital media to promote behavior change.

Gem Benoza

Gem Benoza is the Division Director for Public Health Education within FDA CTP OHCE.