Doorknocks and dog bandanas: a new conception of field campaigning activities

Figures & data

Table 1. Field campaigning activities conducted.

Activity	Greens	Independents
Doorknocking	Core	Core/Peripheral/Not conducted
Phone banking	Core	Peripheral/Not conducted
Polling day	Peripheral	Peripheral
Texts	Peripheral	Peripheral/Not conducted
Volunteer recruitment	Core	Peripheral/Not conducted
Stalls	Peripheral	Core
Flyering	Peripheral	Peripheral
Erecting Placards	Peripheral	Core
Training	Peripheral	Peripheral
Online Volunteering	Peripheral	Not conducted
Data Entry	Peripheral	Not conducted
Social events	Peripheral/Not conducted	Core
Banner Waves	Peripheral/Not conducted	Core/Not conducted
Letter writing	Not conducted	Peripheral/Not conducted
Fundraising	Peripheral/Not conducted	Peripheral
Walks	Not conducted	Core
Wearing t-shirts	Not conducted^1	Core

¹ T-shirts are worn as part of other Greens activities but are not considered a stand-alone activity.

Source: Author from interview data (N  = 73).

Table 2. Major differences in field campaigning activities.

	Greens	Independents
Variation in activities	Less variation between campaigns	More variation between campaigns
Commitment asked of volunteers	Higher barrier/intensity	Lower barrier/intensity
Voter contact	High contact	Low contact
Approach to winning votes	Persuasion	Awareness and visibility
Volunteer recruitment	Direct recruitment and retention efforts	Recruitment occurs through visibility
Primary actor considered	Voter	Volunteer
Activity structure	Collective, centralised and focused on achieving or supporting campaign priorities	Individualised, flexible and often social. Ranged from decentralised to centralised