A word of scandal: Managing dissent in the Spanish polemic over Marry Him and Be Submissive

Figures & data

Table 1. Matrix of situations of dissent (Cannata based on Elizalde [2017]).

Situation of dissent	Object of discussion	Risk to the social position of the actor	Nature of relationship	Emotional temperature
Controversy	ideas	no	confusion	low
Strategic Polemic	interests	no	confrontational	medium
Affective Polemic	values	no	confrontational	high
Scandal	moral transgression	yes	confrontational	very high

Figure 1. Costanza Miriano. Source: https://costanzamiriano.com/foto/.

Figure 2. Books’ frontpages in Spanish version.

Figure 3. Granada Hoy’s article, November 9, 2013.

Figure 4. Image of the publisher’s website, where it can be read the description quoted in the news.

Figure 5. elDiario.es reflects the unanimous criticism of the political system.

Figure 6. El País publishes the defense of the Archbishop against political attacks.

Figure 7. Two featured posts on Twitter, one opts for ridiculing and the other presents the denunciation of domestic violence.

Figure 8. Publication in El Mundo, November 15, 2013. Headline: 'The submissive wife’.

Figure 9. Record sales on Amazon.es. Source: Religión en Libertad.

Figure 10. Miriano on the BBC, December 14, 2013.

Elizalde, Luciano H. 2017. Manejando El Disenso. Estrategias, Tácticas y Modelos de Gestión. Ágora. Buenos Aires: La Crujía Ediciones.

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