The Price is Right: Exploring Pricing of Digital Industrial Platforms

ABSTRACT

Pricing is a significant component in determining digital platforms’ strategic and financial position. Informed decisions concerning how to price digital industrial platforms require an integrated and holistic view that organizes heterogeneous pricing options. Given the complexity of pricing, we build a taxonomy based on a systematic literature review to advance our understanding of key pricing characteristics as well as help researchers and practitioners navigate the vast solution space of decision options.

KEYWORDS:

• Platform pricing
• pricing configuration
• taxonomy
• digital industrial platform

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Dimitri Petrik

Dimitri Petrik a postdoctoral researcher at the Department for Information Systems II at the University of Stuttgart and a research group leader at the Graduate School of Excellence Advanced Manufacturing Engineering (GSaME). His research interests include digital platforms, platform ecosystems, and circular economy. Dimitri publishes in the Information Systems and Strategic Management disciplines, including the ICIS and Schmalenbach Business Review. He also serves as an organising committee member of the ICSOB and the International Workshop on Software-intensive Business, and is a member of the Software Product Management (WI-PrdM) Division of the German Informatics Society.

Virginia Springer

Virginia Springer is a PhD candidate and Research Assistant at the University of Sydney, Business School. Her research specialises in business-to-business (B2B) platform ecosystems, data-driven business models, and ecosystem evolution. She is particularly interested in contemporary forms of co-creation at the interface of transformative business models, advanced service innovation, and managerial decision-making.

Gero Strobel

Gero Strobel is an assistant professor at the Chair of Information Systems and Software Engineering at the University of Duisburg-Essen, Germany. Gero`s research focuses on the design of information systems and ecosystems, particularly in the field of human-centered Artificial Intelligence and the Internet of Things. His work has been published in leading Information Systems conferences such as ICIS and ECIS as well as in corresponding journals such as Communications of the Association for Information Systems or Electronic Markets.

Frederik Möller

Frederik Möller is a junior professor at TU Braunschweig and a researcher at the Fraunhofer Institute for Software and Systems Engineering. He holds a Doctorate of Engineering from TU Dortmund University. His research interests include data ecosystems, data space design, inter-organizational data sharing, and methodological foundations of design science research. His works have been published in several peer-reviewed conferences, such as ICIS, ECIS, or PACIS, and journals, such as Electronics Markets, Business and Information Systems Engineering, or IEEE Transactions on Engineering Management.

Thorsten Schoormann

Thorsten Schoormann is a postdoctoral researcher at the University of Hildesheim, Germany. His research focuses on business model innovation and supporting (digital) tools that foster economic, ecological, and social sustainability. Thorsten’s work has been published in academic journals including Journal of Management Information Systems, European Journal of Information Systems, Business & Information Systems Engineering, Electronic Markets, and Communication of AIS, as well as has been presented at leading conferences such as ICIS.