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This article refers to:

Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity

Article title: Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity

Authors: Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati, Ahmad Aljarah and Paul Dobson

Journal: Journal of Marketing Communications

DOI: 10.1080/13527266.2024.2338788

The article was originally published with an error in the title.

The corrected title is as below

Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity

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