Abstract
In this paper we apply a statistical model combining a random coefficient regression model and a latent class regression model. The EM-algorithm is used for maximum likelihood estimation of the unknown parameters in the model and it is pointed out how this leads to a straightforward handling of a number of different variance or covariance restrictions. Finally, the model is used to analyze how consumers' preferences for eight coffee samples relate to sensory characteristics of the coffees. Within this application the analysis corresponds to a model-based version of the so-called external preference mapping.