1,336
Views
3
CrossRef citations to date
0
Altmetric
Research Articles

The development and testing of a pictogram signaling advertising in online videos

, ORCID Icon &
Pages 672-691 | Received 15 Sep 2022, Accepted 24 Jul 2023, Published online: 07 Aug 2023

References

  • Ahn, R.J. 2022. Exploration of parental advertising literacy and parental mediation: Influencer marketing of media character toy and merchandise. Journal of Advertising 51, no. 1: 107–15.
  • An, S., and S. Stern. 2011. Mitigating the effects of advergames on children. Journal of Advertising 40, no. 1: 43–56.
  • Boerman, S.C, and E.A. Van Reijmersdal. 2020. Disclosing influencer marketing on YouTube to children: The moderating role of Para-social relationship. Frontiers in Psychology 10: 3042. https://doi.org/10.3389/fpsyg.2019.03042
  • Boerman, S.C, and M.C. Müller. 2022. Understanding which cues people use to identify influencer marketing on instagram: An eye tracking study and experiment. International Journal of Advertising 41, no. 1: 6–29.
  • Buijzen, M., E.A. Van Reijmersdal, and L.H. Owen. 2010. Introducing the PCMC model: An investigative framework for young people’s processing of commercialized media content. Communication Theory 20, no. 4: 427–50.
  • Castonguay, J. 2022. Influencers’ disclosures of advertising and responses from youth with varying levels of theory of mind. Journal of Current Issues & Research in Advertising 43, no. 3: 237–55.
  • De Jans, S., V. Cauberghe, and L. Hudders. 2018. How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog. Journal of Advertising 47, no. 4: 309–25.
  • De Jans, S., I. Vanwesenbeeck, V. Cauberghe, L. Hudders, E. Rozendaal, and E.A. Van Reijmersdal. 2018. The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising. Journal of Advertising 47, no. 3: 255–69.
  • De Jans, S., and L. Hudders. 2020. Disclosure of vlog advertising targeted to children. Journal of Interactive Marketing 52: 1–19.
  • De Pauw, P., L. Hudders, and V. Cauberghe. 2018. Disclosing brand placement to young children. International Journal of Advertising 37, no. 4: 508–25.
  • De Veirman, M., L. Hudders, and M.R. Nelson. 2019. What is influencer marketing and how does it target children? A review and direction for future research. Frontiers in Psychology 10: 2685.
  • Eisend, M., E.A. Van Reijmersdal, S.C. Boerman, and F. Tarrahi. 2020. A meta-analysis of the effects of disclosing sponsored content. Journal of Advertising 49, no. 3: 344–66.
  • Friestad, M., and P. Wright. 1994. The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research 21, no. 1: 1–31.
  • Hoek, R.W., E. Rozendaal, H.T. Van Schie, E.A. Van Reijmersdal, and M. Buijzen. 2020. Testing the effectiveness of a disclosure in activating children’s advertising literacy in the context of embedded advertising in vlogs. Frontiers in Psychology 11: 451.
  • Hoek, R.W., E. Rozendaal, H.T. van Schie, and M. Buijzen. 2022. Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology 25, no. 1: 51–81.
  • Hudders, L., P. De Pauw, V. Cauberghe, K. Panic, B. Zarouali, and E. Rozendaal. 2017. Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats: A future research agenda. Journal of Advertising 46, no. 2: 333–49.
  • John, D.R. 1999. Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research 26, no. 3: 183–213.
  • Ki, C.W.C, and Y.K. Kim. 2019. The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing 36, no. 10: 905–22.
  • Lang, A. 2000. The limited capacity model of mediated message processing. Journal of Communication 50, no. 1: 46–70.
  • Lapierre, M.A. 2019. Advertising literacy and executive function: Testing their influence on children’s consumer behavior. Media Psychology 22, no. 1: 39–59.
  • Livingstone, S., and E.J. Helsper. 2006. Does advertising literacy mediate the effects of advertising on children? A critical examination of two linked research literatures in relation to obesity and food choice. Journal of Communication 56, no. 3: 560–84.
  • Naderer, B., C. Peter, and K. Karsay. 2022. This picture does not portray reality: Developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. Journal of Children and Media 16, no. 2: 149–67.
  • Opree, S.J., S. Daalmans, E.A. Van Reijmersdal, and E. Rozendaal. 2022. Brands and materialism in influencers’ YouTube videos: A glorification of consumerism? Paper presented at the Annual Conference of the International Communication Association ICA, Paris, France.
  • Panic, K., V. Cauberghe, and P. De Pelsmacker. 2013. Comparing TV ads and advergames targeting children: The impact of persuasion knowledge on behavioral responses. Journal of Advertising 42, no. 2–3: 264–73.
  • Reinikainen, H., J. Munnukka, D. Maity, and V. Luoma-Aho. 2020. ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management 36, no. 3–4: 279–98.
  • Rozendaal, E., E.A. van Reijmersdal, and M.J. van der Goot. 2021. Children’s perceptions of sponsorship disclosures in online influencer videos. In M. K. J. Waiguny, & S. Rosengren (Eds.), Advances in advertising research (vol. XI): designing and communicating experience (pp. 273–287). Wiesbaden, DE: Springer Gabler.
  • Rozendaal, E., M.A. Lapierre, E.A. Van Reijmersdal, and M. Buijzen. 2011. Reconsidering advertising literacy as a defense against advertising effects. Media Psychology 14, no. 4: 333–54.
  • Rozendaal, E., S.J. Opree, and M. Buijzen. 2016. Development and validation of a survey instrument to measure children’s advertising literacy. Media Psychology 19, no. 1: 72–100.
  • Spielvogel, I., B. Naderer, and J. Matthes. 2021. Disclosing product placement in audiovisual media services: A practical and scientific perspective on the implementation of disclosures across the european union. International Journal of Advertising 40, no. 1: 5–25.
  • Uribe, R., and A. Fuentes-García. 2020. Disclosing product placements of fast food to children: The importance of reinforcing the use of disclosures and the age of children. Health Communication 35, no. 11: 1415–25.
  • Valkenburg, P.M, and J.T. Piotrowski. 2017. Plugged in: How media attract and affect youth. New Haven, US: Yale University Press.
  • Van Dam, S., and E.A. Van Reijmersdal. 2019. Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13, no. 2: 1531–44.
  • Van Reijmersdal, E.A., S.C. Boerman, M. Buijzen, and E. Rozendaal. 2017. This is advertising! effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence 46, no. 2: 328–42.
  • Van Reijmersdal, E.A., E. Rozendaal, L. Hudders, I. Vanwesenbeeck, V. Cauberghe, and Z.M. Van Berlo. 2020. Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing 49, no. 1: 94–106.
  • Van Reijmersdal, E.A, and E. Rozendaal. 2020. Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications 45, no. 3: 378–88.
  • Van Reijmersdal, E.A, and S. Van Dam. 2020. How age and disclosures of sponsored influencer videos affect adolescents’ knowledge of persuasion and persuasion. Journal of Youth and Adolescence 49, no. 7: 1531–44.
  • Vanwesenbeeck, I., S.J. Opree, and T. Smits. 2017. Can disclosures aid children’s recognition of TV and website advertising? Advances in advertising research VIII: Challenges in an age of Dis-Engagement (pp. 45–57). Wiesbaden: Springer Fachmedien Wiesbaden.
  • Wojdynski, B.W., H. Bang, K. Keib, B.N. Jefferson, D. Choi, and J.L. Malson. 2017. Building a better native advertising disclosure. Journal of Interactive Advertising 17, no. 2: 150–61.
  • Young, B.M. 1990. Television advertising and children. Oxford, UK: Clarendon.