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International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 3
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Editorial

Ad skipping, the ‘ad free internet’ and privacy: a call for research

Charles R. TaylorVillanova UniversityCorrespondence[email protected]
Pages 403-404 | Published online: 18 Feb 2024

References

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  • Boerman, S.C., and E.G. Smit. 2023. Advertising and privacy: An overview of past research and a research agenda. International Journal of Advertising 42, no. 1: 60–8.
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  • Kim, S.J., M.H. Lee, J. Hong, and S. Park. 2023. How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: An analysis of individual-level clickstream data. International Journal of Advertising 42, no. 4: 713–39.
  • Milne, G.R., and M.J. Culnan. 2004. Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices. Journal of Interactive Marketing 18, no. 3: 15–29.
  • The Economist. 2023. Welcome to the ad-free internet. The Economist. https://www.economist.com/business/2023/12/11/welcome-to-the-ad-free-internet
  • Van der Goot, M.J., E. Rozendaal, S.J. Opree, P.E. Ketelaar, and E.G. Smit. 2018. Media generations and their advertising attitudes and avoidance: A six-country comparison. International Journal of Advertising 37, no. 2: 289–308.
  • Wilbur, K.C. 2016. Advertising content and television advertising avoidance. Journal of Media Economics 29, no. 2: 51–72.

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