627
Views
4
CrossRef citations to date
0
Altmetric
Articles

Whether a manufacturer introduces a direct or an indirect online channel in the presence of consumer showrooming behaviour?

, , & ORCID Icon
Pages 760-780 | Received 26 Aug 2021, Accepted 11 Jan 2022, Published online: 25 Jan 2022

References

  • Ansari, A., C. F. Mela, and S. A. Neslin. 2008. “Customer Channel Migration.” Journal of Marketing Research 45 (1): 60–76.
  • Arya, A., and B. Mittendorf. 2013. “Discretionary Disclosure in the Presence of Dual Distribution Channels.” Journal of Accounting and Economics 55 (2-3): 168–182.
  • Balakrishnan, A., S. Sundaresan, and B. Zhang. 2014. “Browse-and-switch: Retail-online Competition Under Value Uncertainty.” Production and Operations Management 23 (7): 1129–1145.
  • Basak, S., P. Basu, B. Avittathur, and S. Sikdar. 2017. “A Game Theoretic Analysis of Multichannel Retail in the Context of “Showrooming”.” Decision Support Systems 103 (11): 34–45.
  • Bell, B. D. R., S. Gallino, and A. Moreno. 2014. “How to win in an Omnichannel World.” MIT Sloan Manag. Rev 56 (1): 45–53.
  • Bell, D. R., S. Gallino, and A. Moreno. 2018. “Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits.” Management Science 64 (4): 1629–1651.
  • Bernstein, F., J. Song, and X. Zheng. 2008. ““Bricks-and-Mortar” vs. “Clicks-and-Mortar”: An Equilibrium Analysis.” European Journal of Operational Research 187: 671–690.
  • Brynjolfsson, E., Y. Hu, and M. S. Rahman. 2009. “Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition.” Management Science 55 (11): 1755–1765.
  • Cai, G. S. 2010. “Channel Selection and Coordination in Dual-channel Supply Chains.” Journal of Retailing 86 (1): 22–36.
  • Cao, J., K. C. So, and S. Y. Yin. 2016. “Impact of an “Online-to-Store” Channel on Demand Allocation, Pricing and Profitability.” European Journal of Operational Research 248: 234–245.
  • Cattani, K., W. Gilland, H. S. Heese, and J. Swaminathan. 2006. “Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel That Competes with the Traditional Channel.” Production and Operations Management 15 (1): 40–56.
  • Chai, L., D. D. Wu, A. Dolgui, and Y. Duan. 2021. “Pricing Strategy for B&M Store in a Dual-channel Supply Chain Based on Hotelling Model.” International Journal of Production Research 59 (18): 5578–5591.
  • Chen, J., and B. Chen. 2019. “When Should the Offline Retailer Implement Price Matching?” European Journal of Operational Research 277 (3): 996–1009.
  • Chiang, W. Y. K., D. Chhajed, and J. D. Hess. 2003. “Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-channel Supply-chain Design.” Management Science 49 (1): 1–20.
  • Dijkstra, A. S., G. Van der Heide, and K. J. Roodbergen. 2019. “Transshipments of Cross-Channel Returned Products.” International Journal of Production Economics 209 (3): 70–77.
  • Gao, F., and X. Su. 2017. “Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store.” Management Science 63 (8): 2478–2492.
  • Guan, X., M. Mantrala, and Y. Bian. 2019. “Strategic Information Management in a Distribution Channel.” Journal of Retailing 95 (1): 42–56.
  • Hagiu, A., and J. Wright. 2015. “Marketplace or Reseller?” Management Science 61 (1): 184–203.
  • Han, X. H., and Q. Y. Chen. 2021. “Sustainable Supply Chain Management: Dual Sales Channel Adoption, Product Portfolio and Carbon Emissions.” Journal of Cleaner Production 281: 125–127.
  • Han, X. H., and X. Yan. 2021. “Optimal Entry Strategy of a Remanufacturer and its Impact on Carbon Reductions with Online Consumer Reviews.” International Journal of Logistics Research and Applications 1–22.
  • Hua, Z., H. Hou, and Y. Bian. 2017. “Optimal Shipping Strategy and Return Service Charge Under no-Reason Return Policy in Online Retailing.” IEEE Transactions on Systems, Man, and Cybernetics: Systems 47 (12): 3189–3206.
  • Huang, W., and J. M. Swaminathan. 2009. “Introduction of a Second Channel: Implications for Pricing and Profits.” European Journal of Operational Research 194 (1): 258–279.
  • Hussein, R. S., and A. Kais. 2021. “Multichannel Behaviour in the Retail Industry: Evidence from an Emerging Market.” International Journal of Logistics Research and Applications 24 (3): 242–260.
  • Jing, B. 2018. “Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers.” Marketing Science 37 (3): 469–483.
  • Kong, R., L. Luo, L. Chen, and M. F. Keblis. 2020. “The Effects of BOPS Implementation Under Different Pricing Strategies in Omnichannel Retailing.” Transportation Research Part E: Logistics and Transportation Review 141: 102014.
  • Kuksov, D., and C. Liao. 2018. “When Showrooming Increases Retailer Profit.” Journal of Marketing Research 55 (4): 459–473.
  • Lei, M., H. H. Liu, H. H. Deng, T. Huang, and G. K. Leong. 2014. “Demand Information Sharing and Channel Choice in a Dual-channel Supply Chain with Multiple Retailers.” International Journal of Production Research 52 (52): 6792–6818.
  • Li, G., T. Zhang, and G. K. Tayi. 2020. “Inroad Into Omni-channel Retailing: Physical Showroom Deployment of an Online Retailer.” European Journal of Operational Research 283: 676–691.
  • Lin, J., X. Ma, S. Talluri, and C.-H. Yang. 2021. “Retail Channel Management Decisions Under Collusion.” European Journal of Operational Research 294 (2): 700–710.
  • Lin, X., Y. Zhou, and R. Hou. 2021. “Impact of a “Buy-Online-and-Pickup-in-Store” Channel on Price and Quality Decisions in a Supply Chain.” European Journal of Operational Research 294 (3): 922–935.
  • Mehra, A., S. Kumar, and J. S. Raju. 2018. “Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”.” Management Science 64 (7): 2973–3468.
  • Pozzi, A. 2013. “The Effect of Internet Distribution on Brick-and-Mortar Sales.” The RAND Journal of Economics 44 (3): 569–583.
  • Radhi, M., and G. Zhang. 2018. “Pricing Policies for a Dual-channel Retailer with Cross-channel Returns.” Computers & Industrial Engineering 119: 63–75.
  • Rejón-Guardia, F., and C. Luna-Nevarez. 2017. ““Showrooming” in Consumer Electronics Retailing: An Empirical Study.” Journal of Internet Commerce 16 (2): 174–201.
  • Sun, Y. H., Z. H. Wang, and X. H. Han. 2020. “Supply Chain Channel Strategies for Online Retailers: Whether to Introduce web Showrooms?” Transportation Research Part E: Logistics and Transportation Review 144: 102122.
  • Taleizadeh, A. A., E. Sane-Zerang, and T. M. Choi. 2016. “The Effect of Marketing Effort on Dual-Channel Closed-loop Supply Chain Systems.” IEEE Transactions on Systems, Man, and Cybernetics: Systems 99: 1–12.
  • Tian, C., T. Xiao, and J. Shang. 2021. “Channel Differentiation Strategy in a Dual-Channel Supply Chain Considering Free Riding Behavior.” European Journal of Operational Research.
  • Tsay, A. A., and N. Agrawal. 2004. “Channel Conflict and Coordination in the e-Commerce age.” Production and Operations Management 13 (1): 93–110.
  • Verhoef, P. C., P. Kannan, and J. J. Inman. 2015. “From Multi-channel Retailing to Omni-channel Retailing.” Journal of Retailing 91 (2): 174–181.
  • Wang, Z., L. Ran, and D. Yang. 2021. “Interplay Between Quality Disclosure and Cross-channel Free Riding.” Electronic Commerce Research and Applications 45: 101024.
  • Wolk, A., and B. Skiera. 2009. “Antecedents and Consequences of Internet Channel Performance.” Journal of Retailing and Consumer Services 16 (3): 163–173.
  • Xia, Y., T. Xiao, and G. P. Zhang. 2017. “The Impact of Product Returns and Retailer’s Service Investment on Manufacturer’s Channel Strategies.” Decision Sciences 48: 918–955.
  • Yan, X., and X. Han. 2021. “Optimal Pricing and Remanufacturing Entry Strategies of Manufacturers in the Presence of Online Reviews.” Annals of Operations Research.
  • Yan, S., Z. Hua, and Y. Bian. 2020. “Does Retailer Benefit from Implementing “Online-to-Store” Channel in a Competitive Market?” IEEE Transactions on Engineering Management 67 (2): 496–512.
  • Yan, R., and Z. Pei. 2009. “Retail Services and Firm Profit in a Dual-channel Market.” Journal of Retailing and Consumer Services 16 (4): 306–314.
  • Yan, S., X. Xu, and Y. Bian. 2020. “Pricing and Return Strategy: Whether to Adopt a Cross-channel Return Option?” IEEE Transactions on Systems, Man, and Cybernetics: Systems 50 (12): 5058–5073.
  • Zhang, T., G. Li, T. C. E. Cheng, and S. Shum. 2020. “Consumer Inter-product Showrooming and Information Service Provision in an Omni-channel Supply Chain.” Decision Sciences 51: 1232–1264.
  • Zhang, S., J. Zhang, and G. Zhu. 2019. “Retail Service Investing: An Anti-encroachment Strategy in a Retailer-led Supply Chain.” Omega 84: 212–231.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.