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International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 4: Icoria Special Section 2022
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Research Articles

The development and testing of a pictogram signaling advertising in online videos

Sophie C. Boermana Strategic Communication Group, Wageningen University & Research, Wageningen, The Netherlands;b Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
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Esther Rozendaalc Erasmus School of Social and Behavioural Sciences, Erasmus University Rotterdam, Rotterdam, The NetherlandsORCID Iconhttps://orcid.org/0000-0003-1234-8496View further author information
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Eva A. van Reijmersdalb Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsView further author information
Pages 672-691 | Received 15 Sep 2022, Accepted 24 Jul 2023, Published online: 07 Aug 2023

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