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International Journal of Logistics Research and Applications
A Leading Journal of Supply Chain Management
Volume 27, 2024 - Issue 5: Enhancing Supply Chain Resiliency in an Era of Reglobalization
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Articles

Whether a manufacturer introduces a direct or an indirect online channel in the presence of consumer showrooming behaviour?

Yiwen BianSILC Business School, Shanghai University, Shanghai, PR People’s Republic of ChinaView further author information
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Shuai ZhuSILC Business School, Shanghai University, Shanghai, PR People’s Republic of ChinaView further author information
,
Yanhong SunSILC Business School, Shanghai University, Shanghai, PR People’s Republic of ChinaCorrespondence[email protected]
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Shuai YanSILC Business School, Shanghai University, Shanghai, PR People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0001-6281-7030View further author information
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Pages 760-780 | Received 26 Aug 2021, Accepted 11 Jan 2022, Published online: 25 Jan 2022

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