Mass Communication and Society, Volume 18, Issue 5 (2015)

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Mass Communication and Society, Volume 18, Issue 5 (2015)

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A Symposium on Mass Communication Theory

A SYMPOSIUM ON MASS COMMUNICATION THEORY: GUEST EDITOR'S NOTE

Editorial
Mass Communication Theories in a Time of Changing Technologies
Leo W. Jeffres
Pages: 523-530
Published online: 11 Sep 2015
First Page PreviewforMass Communication Theories in a Time of Changing Technologies | Full Text | References | PDF (75.6 KB)
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ARTICLES

Article
Mass Communication Research at the Crossroads: Definitional Issues and Theoretical Directions for Mass and Political Communication Scholarship in an Age of Online Media
Richard M. Perloff
Pages: 531-556
Published online: 09 Apr 2015
AbstractforMass Communication Research at the Crossroads: Definitional Issues and Theoretical Directions for Mass and Political Communication Scholarship in an Age of Online Media | Full Text | References | PDF (189 KB)
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Article
The Power of Message Networks: A Big-Data Analysis of the Network Agenda Setting Model and Issue Ownership
Lei Guo & Chris Vargo
Pages: 557-576
Published online: 13 Jul 2015
AbstractforThe Power of Message Networks: A Big-Data Analysis of the Network Agenda Setting Model and Issue Ownership | Full Text | References | PDF (722.5 KB)
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Article
Assessing the Carrying Capacity of Twitter and Online News
S. Mo Jang & Josh Pasek
Pages: 577-598
Published online: 13 Jul 2015
AbstractforAssessing the Carrying Capacity of Twitter and Online News | Full Text | References | PDF (823.9 KB)
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Article
Reading Lasswell's Model of Communication Backward: Three Scholarly Misconceptions
Zachary S. Sapienza, Narayanan Iyer & Aaron S. Veenstra
Pages: 599-622
Published online: 11 Sep 2015
AbstractforReading Lasswell's Model of Communication Backward: Three Scholarly Misconceptions | Full Text | References | PDF (218.8 KB)
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Article
Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model
David J. Atkin, Daniel S. Hunt & Carolyn A. Lin
Pages: 623-650
Published online: 11 Sep 2015
AbstractforDiffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model | Full Text | References | PDF (369.5 KB)
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Article
Community Information Needs: A Theory and Methodological Framework
Brendan R. Watson & Sarah Cavanah
Pages: 651-673
Published online: 11 Sep 2015
AbstractforCommunity Information Needs: A Theory and Methodological Framework | Full Text | References | PDF (307.3 KB)
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Article
Yesterday's New Cultivation, Tomorrow
Michael Morgan, James Shanahan & Nancy Signorielli
Pages: 674-699
Published online: 11 Sep 2015
AbstractforYesterday's New Cultivation, Tomorrow | Full Text | References | PDF (186.6 KB)
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