International Journal of Electronic Commerce, Volume 21, Issue 4 (2017)

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International Journal of Electronic Commerce, Volume 21, Issue 4 (2017)

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Smart Interaction with Consumers: from Co-creation to Smart Partnership

Original Articles

Article
Guest Editors’ Introduction: Smart Interaction with Consumers: From Co-Creation to Smart Partnership
Eleonora Pantano, Constantinos-Vasilios Priporas & Daniel Baier
Pages: 449-453
Published online: 25 Sep 2017
First Page PreviewforGuest Editors’ Introduction: Smart Interaction with Consumers: From Co-Creation to Smart Partnership | Full Text | References | PDF (58.2 KB)
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Article
The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
Thomas Leclercq, Ingrid Poncin & Wafa Hammedi
Pages: 454-488
Published online: 25 Sep 2017
AbstractforThe Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms | Full Text | References | PDF (527.9 KB)
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Article
Engaging Generation Y to Co-Create Through Mobile Technology
Tingting (Christina) Zhang, Can Lu & Murat Kizildag
Pages: 489-516
Published online: 25 Sep 2017
AbstractforEngaging Generation Y to Co-Create Through Mobile Technology | Full Text | References | PDF (354.4 KB)
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Article
Value Co-Creation Through Multiple Shopping Channels: The Interconnections with Social Exclusion and Well-Being
Charles Dennis, Michael Bourlakis, Eleftherios Alamanos, Savvas Papagiannidis & J. Joško Brakus
Pages: 517-547
Published online: 25 Sep 2017
AbstractforValue Co-Creation Through Multiple Shopping Channels: The Interconnections with Social Exclusion and Well-Being | Full Text | References | PDF (231.1 KB)
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Article
The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context
Sujin Yang & Yun Jung Lee
Pages: 548-571
Published online: 25 Sep 2017
AbstractforThe Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context | Full Text | References | PDF (247.4 KB)
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Article
Learning the Models of Customer Behavior: From Television Advertising to Online Marketing
Clara Bassano, Matteo Gaeta, Paolo Piciocchi & James C. Spohrer
Pages: 572-604
Published online: 25 Sep 2017
AbstractforLearning the Models of Customer Behavior: From Television Advertising to Online Marketing | Full Text | References | PDF (311.5 KB)
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