Journal of Global Scholars of Marketing Science, Volume 20, Issue 1 (2010)

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Journal of Global Academy of Marketing Science, Volume 20, Issue 1 (2010)

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Fashion Research in a Turbulent Environment

Original Articles

Article
Fashion Marketing Research in a Turbulent Environment: A Global Network to the Special Issue
Leslie Davis Burns & Eun Young Kim
Pages: 1-3
Published online: 03 Jan 2012
First Page PreviewforFashion Marketing Research in a Turbulent Environment: A Global Network to the Special Issue | References | PDF (321.5 KB)
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Article
Collaboration Strategies of Fashion Companies and Customer Attitudes
Eunha Chun & Linda S. Niehm
Pages: 4-14
Published online: 03 Jan 2012
AbstractforCollaboration Strategies of Fashion Companies and Customer Attitudes | References | PDF (1.7 MB)
  • 984 Views
  • 13 CrossRef citations
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Article
Moderating Effect of Lifestyle on Consumer Behavior of Loungewear with Korean Traditional Fashion Design Elements
Eunju Ko, Jee-Hyun Lee, Angella Jiyoung Kim & Leslie Davis Burns
Pages: 15-26
Published online: 03 Jan 2012
AbstractforModerating Effect of Lifestyle on Consumer Behavior of Loungewear with Korean Traditional Fashion Design Elements | References | PDF (1.9 MB)
  • 234 Views
  • 15 CrossRef citations
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Article
Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context
Kyung Hoon Kim, Seong-Yeon Park, Seunghee Lee, Dee K. Knight, Bing Xu, Byung Joo Jeon & Hak Il Moon
Pages: 27-34
Published online: 03 Jan 2012
AbstractforExamining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context | References | PDF (1.2 MB)
  • 413 Views
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Article
Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer
Eun Young Kim & Lynn Brandon
Pages: 35-48
Published online: 03 Jan 2012
AbstractforModeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer | References | PDF (2.2 MB)
  • 709 Views
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Article
Consumer Awareness and Evaluation of Retailers' Social Responsibility: An Exploratory Approach into Ethical Purchase Behavior from a U.S Perspective
Min-Young Lee & Vanessa P. Jackson
Pages: 49-58
Published online: 03 Jan 2012
AbstractforConsumer Awareness and Evaluation of Retailers' Social Responsibility: An Exploratory Approach into Ethical Purchase Behavior from a U.S Perspective | References | PDF (1.6 MB)
  • 311 Views
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Article
Typology of Korean Eco-sumers: Based on Clothing Disposal Behaviors
Hee Won Sung & Doris H. Kincade
Pages: 59-69
Published online: 03 Jan 2012
AbstractforTypology of Korean Eco-sumers: Based on Clothing Disposal Behaviors | References | PDF (1.8 MB)
  • 234 Views
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Article
An Exploratory Study on Fashion Retail Borrowing in Korea
MiYoung Lee & Kim K. P. Johnson
Pages: 70-79
Published online: 03 Jan 2012
AbstractforAn Exploratory Study on Fashion Retail Borrowing in Korea | References | PDF (1.6 MB)
  • 91 Views
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Article
Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games
Chuck Tomovick & Rama Yelkur
Pages: 80-88
Published online: 03 Jan 2012
AbstractforOlympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games | References | PDF (1.3 MB)
  • 114 Views
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Article
The Effect of Common Features on Consumer Preference for a No-Choice Option: The Moderating Role of Regulatory Focus
Jongchul Park & Kyungjin Kim
Pages: 89-97
Published online: 03 Jan 2012
AbstractforThe Effect of Common Features on Consumer Preference for a No-Choice Option: The Moderating Role of Regulatory Focus | References | PDF (1.3 MB)
  • 62 Views
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Article
Relationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type
Byeong-Joon Moon, Wonkyu Park & Sang-Chul Choi
Pages: 98-108
Published online: 03 Jan 2012
AbstractforRelationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type | References | PDF (1.8 MB)
  • 270 Views
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Editorials

Editorial
Editorial Review Boards
Pages: ebi-ebii
Published online: 03 Jan 2012
CitationforEditorial Review Boards | PDF (223.5 KB)
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