Journal of Global Scholars of Marketing Science, Volume 23, Issue 4 (2013)

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Journal of Global Scholars of Marketing Science, Volume 23, Issue 4 (2013)

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Creativity and Passion between Global Branding and Country of Origin Roots

Article

Article
Creativity and passion between global branding and country of origin roots
Gaetano Aiello, Raffaele Donvito & Tiziano Vescovi
Pages: 357-360
Published online: 23 Aug 2013
AbstractforCreativity and passion between global branding and country of origin roots | Full Text | References | PDF (620.8 KB)
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Article
Modeling links between the decision-making process and luxury brand attachment: An international comparison
Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Junji Tsuchiya, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh & Rahul Singh
Pages: 361-378
Published online: 30 Jul 2013
AbstractforModeling links between the decision-making process and luxury brand attachment: An international comparison | Full Text | References | PDF (1.3 MB)
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Article
Creative networks in Florence and Paris: empirical results on project networks
Raffaele Donvito, Gaetano Aiello & Silvia Ranfagni
Pages: 379-393
Published online: 30 Jul 2013
AbstractforCreative networks in Florence and Paris: empirical results on project networks | Full Text | References | PDF (1.5 MB)
  • 153 Views
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Article
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Elena Cedrola & Loretta Battaglia
Pages: 394-408
Published online: 30 Jul 2013
AbstractforCountry-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance | Full Text | References | PDF (880.6 KB)
  • 402 Views
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Article
Does country of origin affect brand associations? The case of Italian brands in China
Francesca Checchinato, Marta Disegna & Tiziano Vescovi
Pages: 409-421
Published online: 26 Jul 2013
AbstractforDoes country of origin affect brand associations? The case of Italian brands in China | Full Text | References | PDF (1.2 MB)
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Article
Managing favorable product–country match in international markets: The case of “Made in Gessi”
Michela Matarazzo & Riccardo Resciniti
Pages: 422-434
Published online: 05 Sep 2013
AbstractforManaging favorable product–country match in international markets: The case of “Made in Gessi” | Full Text | References | PDF (947.3 KB)
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Article
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Sandra Maria Correia Loureiro, Dong-Mo Koo & Lara Ribeiro
Pages: 435-459
Published online: 20 Aug 2013
AbstractforEffects of atmospherics on emotions and intention with respect to involvement in different shopping environments | Full Text | References | PDF (469.6 KB)
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Article
What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Seong-Yeon Park & Yeu-Jin Kang
Pages: 460-472
Published online: 20 Aug 2013
AbstractforWhat's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers | Full Text | References | PDF (1.5 MB)
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Correction
Corrigendum
Jihyun E. Paik
Page: v
Published online: 21 Aug 2013
CitationforCorrigendum | Full Text | PDF (52 KB)
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