Journal of Global Scholars of Marketing Science, Volume 24, Issue 2 (2014)

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Journal of Global Scholars of Marketing Science, Volume 24, Issue 2 (2014)

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Disaster Avoidance/Recovery Marketing

Articles

Article
Disaster avoidance/recovery marketing
Akira Shimizu & Gaetano Aiello
Pages: 109-112
Published online: 24 Feb 2014
First Page PreviewforDisaster avoidance/recovery marketing | Full Text | References | PDF (230 KB)
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Article
#A little bird told me: birdcaging the message during the BP disaster
Gwyneth V.J. Howell, Rohan Miller & Georgina Rushbrook-House
Pages: 113-128
Published online: 20 Feb 2014
Abstractfor#A little bird told me: birdcaging the message during the BP disaster | Full Text | References | PDF (272.7 KB)
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Article
Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster
Julie Z. Sneath, Russell Lacey & Pamela A. Kennett-Hensel
Pages: 129-147
Published online: 17 Feb 2014
AbstractforChronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster | Full Text | References | PDF (340.8 KB)
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Article
Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco
Taotao Bi-Matsui
Pages: 148-159
Published online: 17 Feb 2014
AbstractforRebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco | Full Text | References | PDF (253.9 KB)
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Article
Partnership marketing for prevention
Ryuki Nakahara
Pages: 160-171
Published online: 17 Feb 2014
AbstractforPartnership marketing for prevention | Full Text | References | PDF (327.9 KB)
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Article
The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake
Chizuru Nishio, Minoru Ishida & Toshie Takeuchi
Pages: 172-188
Published online: 19 Feb 2014
AbstractforThe impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake | Full Text | References | PDF (336.8 KB)
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Article
The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?
Tsukasa Kato
Pages: 189-205
Published online: 05 Mar 2014
AbstractforThe retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit? | Full Text | References | PDF (338.7 KB)
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Article
The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers
Weisheng Chiu, Nam-Heung Cho & Doyeon Won
Pages: 206-222
Published online: 19 Feb 2014
AbstractforThe effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers | Full Text | References | PDF (300.1 KB)
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Article
Motivational orientation for word-of-mouth and its relationship with WOM messages
Namin Kim & Francis Ulgado
Pages: 223-240
Published online: 19 Feb 2014
AbstractforMotivational orientation for word-of-mouth and its relationship with WOM messages | Full Text | References | PDF (278.1 KB)
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