Journal of Global Scholars of Marketing Science, Volume 24, Issue 3 (2014)

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Journal of Global Scholars of Marketing Science, Volume 24, Issue 3 (2014)

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Contribution of Philosophy to the Advancement of Marketing Thought

Articles

Article
Contribution of philosophy to the advancement of marketing thought
George Panigyrakis & Geon-Cheol Shin
Pages: 241-245
Published online: 12 Jun 2014
AbstractforContribution of philosophy to the advancement of marketing thought | Full Text | References | PDF (250.8 KB)
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Article
Modifying reality: marketing for the 22nd century
Gabriel H. De La Paz
Pages: 246-261
Published online: 12 May 2014
AbstractforModifying reality: marketing for the 22nd century | Full Text | References | PDF (308.6 KB)
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Conceptual Paper

Article
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
George Panigyrakis & Anna Zarkada
Pages: 262-278
Published online: 02 May 2014
AbstractforA philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation | Full Text | References | PDF (341.4 KB)
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Articles

Article
Communitas and civitas: an idiographic model of consumer collectives
Nathalie Collins & Jamie Murphy
Pages: 279-294
Published online: 02 May 2014
AbstractforCommunitas and civitas: an idiographic model of consumer collectives | Full Text | References | PDF (347.7 KB)
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Article
“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research
Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen & Pekka Mattila
Pages: 295-310
Published online: 02 May 2014
Abstractfor“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research | Full Text | References | PDF (344.9 KB)
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Regular Papers

Article
Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany
Atieh Bathaee
Pages: 311-338
Published online: 28 Feb 2014
AbstractforConsumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany | Full Text | References | PDF (488.4 KB)
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Article
It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion
Heeyoung Yoon, Dae Ryun Chang & Kyoungmi Lee
Pages: 339-349
Published online: 12 May 2014
AbstractforIt has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion | Full Text | References | PDF (398 KB)
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Article
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila & Kyung Hoon Kim
Pages: 350-364
Published online: 19 May 2014
AbstractforFashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing | Full Text | References | PDF (319.3 KB)
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