Journal of Global Scholars of Marketing Science, Volume 25, Issue 1 (2015)

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Journal of Global Scholars of Marketing Science, Volume 25, Issue 1 (2015)

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Global New Product Development

Editorial

Editorial
From the Special Issue Editor
C. Anthony Di Benedetto
Pages: 1-4
Published online: 14 Jan 2015
First Page PreviewforFrom the Special Issue Editor | Full Text | References | PDF (233.1 KB)
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Special Issue

Article
Strategic, organizational and operational challenges of product innovation in emerging economies
Muammer Ozer & Mumin Dayan
Pages: 5-16
Published online: 14 Jan 2015
AbstractforStrategic, organizational and operational challenges of product innovation in emerging economies | Full Text | References | PDF (518.8 KB)
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Article
Consumer innovativeness: a domain-specific perspective of information acquisition and choice
Wooyang Kim, James M. Hunt & Richard A. Lancioni
Pages: 17-36
Published online: 14 Jan 2015
AbstractforConsumer innovativeness: a domain-specific perspective of information acquisition and choice | Full Text | References | PDF (289.1 KB)
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Article
Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method
Eunju Ko, Eunha Chun, Sangah Song & Pekka Mattila
Pages: 37-48
Published online: 14 Jan 2015
AbstractforExploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method | Full Text | References | PDF (312.8 KB)
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Article
A search for theoretical plurality in new product launch
Roger Calantone & Francisco-Jose Molina-Castillo
Pages: 49-58
Published online: 14 Jan 2015
AbstractforA search for theoretical plurality in new product launch | Full Text | References | PDF (232.6 KB)
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Regular Papers

Article
What comes after postmodernism? Implications for marketers
David J. Burns
Pages: 59-74
Published online: 14 Jan 2015
AbstractforWhat comes after postmodernism? Implications for marketers | Full Text | References | PDF (288.6 KB)
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Article
From Apple to Omega: an analysis of brand placement in 2010 top-earning films
Michael Devlin & Justin Combs
Pages: 75-90
Published online: 14 Jan 2015
AbstractforFrom Apple to Omega: an analysis of brand placement in 2010 top-earning films | Full Text | References | PDF (249 KB)
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Article
Antecedents and effects of customer–service employee attachments on customer–company identification and word-of-mouth: the case of Cheong in South Korea
Seong Do Cho, Kyoungeun Kim & Daekwan Kim
Pages: 91-105
Published online: 14 Jan 2015
AbstractforAntecedents and effects of customer–service employee attachments on customer–company identification and word-of-mouth: the case of Cheong in South Korea | Full Text | References | PDF (280.6 KB)
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Announcement
2014 JGSMS Best Paper and Reviewer Awards
C. Anthony Di Benedetto
Pages: 106-107
Published online: 14 Jan 2015
Citationfor2014 JGSMS Best Paper and Reviewer Awards | Full Text | PDF (57.3 KB)
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