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Journal of Global Scholars of Marketing Science
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Volume 26, Issue 4

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 26, Issue 4 (2016)

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Journal of Global Scholars of Marketing Science, Volume 26, Issue 4 (2016)

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Creating “Flipping-the-Classroom” Cases in Training in Sensemaking and Decision-Making in Marketing

Articles

Article

Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue

Arch G. Woodside

Pages: 301-303

Published online: 14 Sep 2016

AbstractforCreating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue | Full Text | References | PDF (416.2 KB)

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Article

Sonarsupermarkets and sci-fi

Brianna Barnes

Pages: 304-306

Published online: 14 Sep 2016

AbstractforSonarsupermarkets and sci-fi | Full Text | PDF (382.3 KB)

87 Views
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Article

Bad communication, bad service

Shannon Blair

Pages: 307-310

Published online: 14 Sep 2016

AbstractforBad communication, bad service | Full Text | PDF (449.2 KB)

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Article

GlobalEuropeAir

Julie Bordeau

Pages: 311-314

Published online: 14 Sep 2016

AbstractforGlobalEuropeAir | Full Text | PDF (451.8 KB)

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Article

Change of tour due to bad weather

Li-Hui (Lisa) Chang

Pages: 315-317

Published online: 14 Sep 2016

AbstractforChange of tour due to bad weather | Full Text | PDF (386.8 KB)

81 Views
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Article

Vacation experiences begin at home: A cruise line example

Giulio Ronzoni

Pages: 318-321

Published online: 14 Sep 2016

AbstractforVacation experiences begin at home: A cruise line example | Full Text | References | PDF (458.9 KB)

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Article

Bad condo

Lauren Haberern

Pages: 322-325

Published online: 14 Sep 2016

AbstractforBad condo | Full Text | References | PDF (440.2 KB)

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Article

Can I please keep my number?

Christian Murray

Pages: 326-328

Published online: 14 Sep 2016

AbstractforCan I please keep my number? | Full Text | PDF (416.7 KB)

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Article

Greatbanking: Fraudulent charges to customer accounts

Jesse Uzzel

Pages: 329-332

Published online: 14 Sep 2016

AbstractforGreatbanking: Fraudulent charges to customer accounts | Full Text | PDF (436.4 KB)

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Article

Out-of-season timeshare exchange

Jeffrey T. Weinland

Pages: 333-336

Published online: 14 Sep 2016

AbstractforOut-of-season timeshare exchange | Full Text | References | PDF (440.6 KB)

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Article

AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order

Arch G. Woodside

Pages: 337-340

Published online: 14 Sep 2016

AbstractforAbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order | Full Text | PDF (447.5 KB)

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Article

Restaurant’s famous dish FTQ: Improperly prepared meal

Shih-Shuo Yeh

Pages: 341-343

Published online: 14 Sep 2016

AbstractforRestaurant’s famous dish FTQ: Improperly prepared meal | Full Text | PDF (393.1 KB)

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Call for Papers

Announcement

Call for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption

Pages: 344-347

Published online: 14 Sep 2016

First Page PreviewforCall for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption | Full Text | References | PDF (284.9 KB)

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Journal of Global Scholars of Marketing Science (Vol.26, Iss.4, 2016)

Creating “Flipping-the-Classroom” Cases in Training in Sensemaking and Decision-Making in Marketing

Creating “Flipping-the-Classroom” Cases in Training in Sensemaking and Decision-Making in Marketing

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