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Journal of Global Scholars of Marketing Science
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Volume 29, Issue 1

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 29, Issue 1 (2019)

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Journal of Global Scholars of Marketing Science, Volume 29, Issue 1 (2019)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Volume 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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Sustainability Theory and Research

Articles

Article

Sustainability by design: why firms and institutions do it

Aberdeen Leila Borders & Deborah H. Lester

Pages: 1-6

Published online: 14 Jan 2019

AbstractforSustainability by design: why firms and institutions do it | Full Text | References | PDF (786.6 KB) | EPUB

283 Views
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Article

Sustainable outcomes of an experiential learning project in a principles of marketing course

Yvette Lynne Bonaparte

Pages: 7-14

Published online: 14 Jan 2019

AbstractforSustainable outcomes of an experiential learning project in a principles of marketing course | Full Text | References | PDF (716 KB) | EPUB

223 Views
4 CrossRef citations
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Article

The sustainability route to corporate legitimacy

Jennifer Hutchins, Mona Sinha & Shiva Nandan

Pages: 15-24

Published online: 14 Jan 2019

AbstractforThe sustainability route to corporate legitimacy | Full Text | References | PDF (1.1 MB) | EPUB

460 Views
3 CrossRef citations
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Article

Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines

Melek Meral Anitsal, Ismet Anitsal & Selin Anitsal

Pages: 25-41

Published online: 14 Jan 2019

AbstractforIs your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines | Full Text | References | PDF (1.6 MB) | EPUB

510 Views
4 CrossRef citations
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Article

Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information

Paul J. Costanzo & Cynthia P. Costanzo

Pages: 42-50

Published online: 14 Jan 2019

AbstractforGender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information | Full Text | References | PDF (766.5 KB) | EPUB

297 Views
3 CrossRef citations
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Article

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

Kei Aoki, Efua Obeng, Aberdeen Leila Borders & Deborah H. Lester

Pages: 51-62

Published online: 14 Jan 2019

AbstractforCan brand experience increase customer contribution: How to create effective sustainable touchpoints with customers? | Full Text | References | PDF (1.4 MB) | EPUB

1916 Views
15 CrossRef citations
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Article

An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support

Diane R. Edmondson, Lucy M. Matthews & Cheryl B. Ward

Pages: 63-77

Published online: 14 Jan 2019

AbstractforAn exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support | Full Text | References | PDF (1.6 MB) | EPUB

619 Views
13 CrossRef citations
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Article

Using social media during the hiring process: A comparison between recruiters and job seekers

Elizabeth C. Alexander, Deanna R. D. Mader & Fred H. Mader

Pages: 78-87

Published online: 14 Jan 2019

AbstractforUsing social media during the hiring process: A comparison between recruiters and job seekers | Full Text | References | PDF (1 MB) | EPUB

4896 Views
13 CrossRef citations
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Article

The evolution of the sales process: Relationship selling versus “the Challenger Sale”

Scott A. Inks, Ramon A. Avila & George Talbert

Pages: 88-98

Published online: 14 Jan 2019

AbstractforThe evolution of the sales process: Relationship selling versus “the Challenger Sale” | Full Text | References | PDF (1.2 MB) | EPUB

2955 Views
11 CrossRef citations
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Article

Showrooming: the effect of gender

David J. Burns, Pola B. Gupta & Jennifer Hutchins

Pages: 99-113

Published online: 14 Jan 2019

AbstractforShowrooming: the effect of gender | Full Text | References | PDF (1.6 MB) | EPUB

473 Views
5 CrossRef citations
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Article

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership

William T. Neese, William Foxx & Dianne B. Eppler

Pages: 114-128

Published online: 14 Jan 2019

AbstractforThe effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership | Full Text | References | PDF (1.4 MB) | EPUB

320 Views
4 CrossRef citations
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Article

Pedagogical strategy to improve qualification alignment of students to the demands of potential employers

M. Judith Billups & Paula T. Morris

Pages: 129-137

Published online: 14 Jan 2019

AbstractforPedagogical strategy to improve qualification alignment of students to the demands of potential employers | Full Text | References | PDF (1.2 MB) | EPUB

65 Views
1 CrossRef citations
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Article

Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis

Myles Bassell, Sonia Lambert & Hershey H. Friedman

Pages: 138-150

Published online: 14 Jan 2019

AbstractforAttitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis | Full Text | References | PDF (1.1 MB) | EPUB

631 Views
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Journal of Global Scholars of Marketing Science (Vol.29, Iss.1, 2019)

Sustainability Theory and Research

Sustainability Theory and Research

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