Journal of Global Scholars of Marketing Science, Volume 30, Issue 3 (2020)

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Journal of Global Scholars of Marketing Science, Volume 30, Issue 3 (2020)

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Sustainability Challenges in Marketing, Sales, and Other Business Practices, Part One

Introduction

Introduction
Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue
Aberdeen Leila Borders & Deborah H. Lester
Pages: 211-228
Published online: 23 Jun 2020
AbstractforSustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue | Full Text | References | PDF (521.1 KB) | EPUB
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Articles

Article
Overcoming emotional exhaustion in a sales setting
Lucy M. Matthews & Diane R. Edmondson
Pages: 229-239
Published online: 23 Jun 2020
AbstractforOvercoming emotional exhaustion in a sales setting | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Sustainability, social marketing, veterinarians and United States veterans
Yvette Lynne Bonaparte & Sharon D. White
Pages: 240-251
Published online: 23 Jun 2020
AbstractforSustainability, social marketing, veterinarians and United States veterans | Full Text | References | PDF (929.8 KB) | EPUB
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Article
The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions
Denver D’Rozario & Guang Yang
Pages: 252-273
Published online: 23 Jun 2020
AbstractforThe emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems
Setayesh Sattari, Anna Wessman & Leila Borders
Pages: 274-290
Published online: 23 Jun 2020
AbstractforBusiness model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems | Full Text | References | PDF (1.7 MB) | EPUB
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Open Access
Article
Why build sustainable relationships with customers? - The effects of “Ambassador Program”
Kei Aoki, R. Keith Tudor, Aberdeen Leila Borders & Deborah H. Lester
Pages: 291-303
Published online: 23 Jun 2020
AbstractforWhy build sustainable relationships with customers? - The effects of “Ambassador Program” | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior
Pınar Mataracı & Sema Kurtuluş
Pages: 304-318
Published online: 23 Jun 2020
AbstractforSustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior | Full Text | References | PDF (1.4 MB) | EPUB
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Regular Paper

Article
The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Juran Kim
Pages: 319-333
Published online: 23 Jun 2020
AbstractforThe influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value | Full Text | References | PDF (1.6 MB) | EPUB
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