Journal of Global Scholars of Marketing Science, Volume 30, Issue 4 (2020)

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Journal of Global Scholars of Marketing Science, Volume 30, Issue 4 (2020)

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Sustainability Challenges in Marketing, Sales, and Other Business Practices, Part Two

Articles

Article
CSR and social entrepreneurship: Combining efforts towards sustainability
Satyendra C. Pandey, Swati Panda, Scott Widmier & Eric Harvey
Pages: 335-343
Published online: 15 Sep 2020
AbstractforCSR and social entrepreneurship: Combining efforts towards sustainability | Full Text | References | PDF (965.1 KB) | EPUB
  • 431 Views
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Article
Sustaining customer engagement through social media brand communities
Jen Riley
Pages: 344-357
Published online: 15 Sep 2020
AbstractforSustaining customer engagement through social media brand communities | Full Text | References | PDF (1.2 MB) | EPUB
  • 1729 Views
  • 5 CrossRef citations
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Article
Follow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Marshal Chaifetz & Nicholas Pace Smith
Pages: 358-366
Published online: 15 Sep 2020
AbstractforFollow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding | Full Text | References | PDF (975.1 KB) | EPUB
  • 160 Views
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Article
The online environment’s adverse effect on the sustainability of the retail workforce
Kendra L. Harris, Kimberly N. Harris, Aberdeen Leila Borders, D. Augustus Anderson & Deborah H. Lester
Pages: 367-379
Published online: 15 Sep 2020
AbstractforThe online environment’s adverse effect on the sustainability of the retail workforce | Full Text | References | PDF (1.3 MB) | EPUB
  • 201 Views
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Article
Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations
Scott Widmier, Lance Brouthers & Charles Ragland
Pages: 380-393
Published online: 15 Sep 2020
AbstractforDoing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations | Full Text | References | PDF (550.2 KB) | EPUB
  • 212 Views
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Article
Insights, challenges and recommendations for research on sustainability in marketing
Paola Andrea Morales, Sheb True & R. Keith Tudor
Pages: 394-406
Published online: 15 Sep 2020
AbstractforInsights, challenges and recommendations for research on sustainability in marketing | Full Text | References | PDF (490.8 KB) | EPUB
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Regular Papers

Article
Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
Park Thaichon, Jiraporn Surachartkumtonkun, Anubhuti Singhal & Artem Alabastro
Pages: 407-422
Published online: 15 Sep 2020
AbstractforHost and guest value co-creation and satisfaction in a shared economy: The case of Airbnb | Full Text | References | PDF (681.5 KB) | EPUB
  • 1555 Views
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Article
Antecedents to high (low) performances by international technology ventures
Rajan Nataraajan, Nelson Oly Ndubisi & Obaid Al–Shuridah
Pages: 423-436
Published online: 15 Sep 2020
AbstractforAntecedents to high (low) performances by international technology ventures | Full Text | References | PDF (1.9 MB) | EPUB
  • 855 Views
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Open Access
Article
Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters
Chung-Shing Lee, Drew Martin, Pi-Feng Hsieh & Wan-Chen Yu
Pages: 437-453
Published online: 15 Sep 2020
AbstractforPrinciples of value creation in event tourism: Enhancing the competitiveness of regional clusters | Full Text | References | PDF (506.2 KB) | EPUB
  • 605 Views
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Article
Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s?
Scott A. Inks, Aberdeen Leila Borders, Deborah H. Lester & Terry W. Loe
Pages: 454-463
Published online: 15 Sep 2020
AbstractforWomen outperform men in collegiate sales competitions: Are women’s sales skills better than men’s? | Full Text | References | PDF (1.1 MB) | EPUB
  • 301 Views
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