Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021)

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Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021)

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Marketing Management in International Contexts

Marketing Management in International Contexts

Article
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Carlos Omar Trejo-Pech & Sharon Thach
Pages: 1-9
Published online: 15 Jan 2021
AbstractforA review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts | Full Text | References | PDF (282.5 KB) | EPUB
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Article
Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration
Alison Munsch
Pages: 10-29
Published online: 15 Jan 2021
AbstractforMillennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration | Full Text | References | PDF (343.8 KB) | EPUB
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Article
Born digital: Is there going to be a new culture of digital natives?
Tomáš Kincl & P. Štrach
Pages: 30-48
Published online: 15 Jan 2021
AbstractforBorn digital: Is there going to be a new culture of digital natives? | Full Text | References | PDF (415.1 KB) | EPUB
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Article
Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
Erskin Blunck, E. Fetzer & J. M. Tilley
Pages: 49-64
Published online: 15 Jan 2021
AbstractforBenchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs | Full Text | References | PDF (2.2 MB) | EPUB
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Article
Thermal comfort – an intercultural comparison
Iris Ramme & Tom Gillpatrick
Pages: 65-73
Published online: 15 Jan 2021
AbstractforThermal comfort – an intercultural comparison | Full Text | References | PDF (282.8 KB) | EPUB
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Regular Paper

Article
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Jooho Kim & Sung-Joon Yoon
Pages: 74-93
Published online: 15 Jan 2021
AbstractforA geo-cultural approach to the purchase decision of counterfeit luxury brands in China | Full Text | References | PDF (599.6 KB) | EPUB
  • 462 Views
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Article
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Jinwoo Ahn & Taeseok Rho
Pages: 94-120
Published online: 15 Jan 2021
AbstractforThe effect of customer participation in service industry on encounter satisfaction by the development of relationship | Full Text | References | PDF (897.5 KB) | EPUB
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Chinese Abstracts

Abstract
Chinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021)
Pages: 121-123
Published online: 15 Jan 2021
First Page PreviewforChinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021) | Full Text | PDF (586.4 KB) | EPUB
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