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Journal of Global Scholars of Marketing Science
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Volume 31, Issue 2

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 31, Issue 2 (2021)

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Journal of Global Scholars of Marketing Science, Volume 31, Issue 2 (2021)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Volume 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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A Tribute to Shelby D. Hunt

Articles

Article

Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities

Sreedhar Madhavaram

Pages: 125-129

Published online: 13 Mar 2021

AbstractforShelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities | Full Text | References | PDF (224.6 KB) | EPUB

568 Views
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Article

The nature and origins of impactful research in marketing

Shelby D. Hunt

Pages: 130-141

Published online: 28 Jan 2021

AbstractforThe nature and origins of impactful research in marketing | Full Text | References | PDF (309.4 KB) | EPUB

812 Views
3 CrossRef citations
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Article

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more

Rajan Varadarajan

Pages: 142-150

Published online: 28 Jan 2021

AbstractforDr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more | Full Text | References | PDF (279.3 KB) | EPUB

504 Views
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Article

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing

Scott J. Vitell

Pages: 151-161

Published online: 01 Feb 2021

AbstractforShelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing | Full Text | References | PDF (267.8 KB) | EPUB

550 Views
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Article

Hope for a stronger discipline of marketing

Mark Peterson & Heejung Park

Pages: 162-177

Published online: 28 Jan 2021

AbstractforHope for a stronger discipline of marketing | Full Text | References | PDF (348.3 KB) | EPUB

715 Views
1 CrossRef citations
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Article

Applying the Hunt Vitell ethics model to artificial intelligence ethics

O.C. Ferrell & Linda Ferrell

Pages: 178-188

Published online: 29 Jan 2021

AbstractforApplying the Hunt Vitell ethics model to artificial intelligence ethics | Full Text | References | PDF (355.5 KB) | EPUB

1607 Views
9 CrossRef citations
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Article

Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective

Dennis B. Arnett, Mayukh Dass & Kshitij Bhoumik

Pages: 189-199

Published online: 29 Jan 2021

AbstractforRe-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective | Full Text | References | PDF (710 KB) | EPUB

614 Views
4 CrossRef citations
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Article

Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later

Vishag Badrinarayanan

Pages: 200-212

Published online: 29 Jan 2021

AbstractforProfessor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later | Full Text | References | PDF (333.5 KB) | EPUB

292 Views
1 CrossRef citations
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Article

Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate

Pelin Bicen

Pages: 213-233

Published online: 18 Feb 2021

AbstractforShelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate | Full Text | References | PDF (1.1 MB) | EPUB

399 Views
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Article

The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline

Sreedhar Madhavaram

Pages: 234-254

Published online: 02 Feb 2021

AbstractforThe conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline | Full Text | References | PDF (425.9 KB) | EPUB

487 Views
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Journal of Global Scholars of Marketing Science (Vol.31, Iss.2, 2021)

A Tribute to Shelby D. Hunt

A Tribute to Shelby D. Hunt

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