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Journal of Global Scholars of Marketing Science
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Volume 31, Issue 3

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 31, Issue 3 (2021)

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Journal of Global Scholars of Marketing Science, Volume 31, Issue 3 (2021)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Volume 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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A Tribute to Jagdish N. Sheth

Editorial

Article

Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement

Atul Parvatiyar , Special Issue Editor

Pages: 255-259

Published online: 14 Jun 2021

First Page PreviewforTracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement | Full Text | References | PDF (197.7 KB) | EPUB

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Free Access

Articles

Article

Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality

Vanitha Swaminathan & Umut Kubat Dokumaci

Pages: 260-272

Published online: 01 Feb 2021

AbstractforDo all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality | Full Text | References | PDF (2 MB) | EPUB

1089 Views
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Article

How customer experience management reconciles strategy differences between East and West

Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi & Lars Witell

Pages: 273-295

Published online: 14 Jun 2021

AbstractforHow customer experience management reconciles strategy differences between East and West | Full Text | References | PDF (810.2 KB) | EPUB

288 Views
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Article

It takes two to tango: Statistical modeling and machine learning

V. Kumar & Mani Vannan

Pages: 296-317

Published online: 22 Mar 2021

AbstractforIt takes two to tango: Statistical modeling and machine learning | Full Text | References | PDF (3.1 MB) | EPUB

250 Views
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Article

Fight or flight?: Understanding customer response to CRM tactics

Andrew Baker & Naveen Donthu

Pages: 318-336

Published online: 09 Feb 2021

AbstractforFight or flight?: Understanding customer response to CRM tactics | Full Text | References | PDF (968.1 KB) | EPUB

316 Views
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Article

Managerial levers of market-shaping strategies: An abductive inquiry

Kaj Storbacka & Suvi Nenonen

Pages: 337-353

Published online: 09 Feb 2021

AbstractforManagerial levers of market-shaping strategies: An abductive inquiry | Full Text | References | PDF (2.7 MB) | EPUB

800 Views
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Article

Enabling organizational value-chain processes through network capability

Thomas Ritter

Pages: 354-371

Published online: 02 Jun 2021

AbstractforEnabling organizational value-chain processes through network capability | Full Text | References | PDF (375.8 KB) | EPUB

239 Views
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Article

The emergence and implications of Technologized Marketing

Jürgen Kai-Uwe Brock

Pages: 372-391

Published online: 14 Jun 2021

AbstractforThe emergence and implications of Technologized Marketing | Full Text | References | PDF (2.1 MB) | EPUB

805 Views
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Article

The function of innovation culture in the success of new services

Nusser Raajpoot & Arun Sharma

Pages: 392-414

Published online: 14 Jun 2021

652 Views
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Article

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs

Thomas Gruen & Daniel Corsten

Pages: 415-432

Published online: 14 Jun 2021

AbstractforAccessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs | Full Text | References | PDF (723.1 KB) | EPUB

304 Views
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Article

The research impact of Dr. Jagdish Sheth

Gerard J. Tellis & Seshadri Tirunillai

Pages: 433-436

Published online: 14 Jun 2021

AbstractforThe research impact of Dr. Jagdish Sheth | Full Text | PDF (1.7 MB) | EPUB

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Regular Paper

Article

Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index”

Eunha Chun, Heerim Joung, Young Ju Lim & Eunju Ko

Pages: 437-452

Published online: 19 May 2021

AbstractforBusiness transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” | Full Text | References | PDF (495.7 KB) | EPUB

2624 Views
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Article

Digital service innovation, customer engagement, and customer equity in AR marketing

Kyung Hoon Kim, Eunju Ko, Sang Jin Kim & Qi Jiang

Pages: 453-466

Published online: 14 Jun 2021

AbstractforDigital service innovation, customer engagement, and customer equity in AR marketing | Full Text | References | PDF (507.4 KB) | EPUB

1773 Views
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Journal of Global Scholars of Marketing Science (Vol.31, Iss.3, 2021)

A Tribute to Jagdish N. Sheth

A Tribute to Jagdish N. Sheth

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