Journal of Global Scholars of Marketing Science, Volume 32, Issue 1 (2022)

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Journal of Global Scholars of Marketing Science, Volume 32, Issue 1 (2022)

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Article
Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
Po-Ju Chen, Lianping Ren, Xiangping Li & Fiona X. Yang
Pages: 1-15
Published online: 02 Jan 2022
AbstractforAdvances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS) | Full Text | References | PDF (444.9 KB) | EPUB
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Article
Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness
Chung-Shing Chan, Chan Yat-Hang & Fong Tsz Heung Agnes
Pages: 16-35
Published online: 04 Feb 2021
AbstractforPromoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness | Full Text | References | PDF (2 MB) | EPUB
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Article
Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao
Jieqi Guan, Sandy Hou in Sio & Carlos Noronha
Pages: 36-53
Published online: 04 Feb 2021
AbstractforValue co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao | Full Text | References | PDF (381.9 KB) | EPUB
  • 512 Views
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Article
Leading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi
Huijun Yang & Lantian Xia
Pages: 54-76
Published online: 01 Feb 2021
AbstractforLeading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi | Full Text | References | PDF (564.8 KB) | EPUB
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Article
Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS
Chloe K. H. Lau, Jun Huang, Sandra Y. P. Feng & Hanqin Qiu
Pages: 77-96
Published online: 24 Feb 2021
AbstractforProfiling trusted information sources for Chinese tourists traveling to Pacific SIDS | Full Text | References | PDF (1.2 MB) | EPUB
  • 152 Views
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Article
Food and tourist experiences: Insights from Macau
Sandeep Basnyat & I Tong Elvi Ho
Pages: 97-113
Published online: 08 Feb 2021
AbstractforFood and tourist experiences: Insights from Macau | Full Text | References | PDF (362.1 KB) | EPUB
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Article
Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives
Chan Wai Hung Wilco, Jim Luo, Carol Zhang & Andy Kuo
Pages: 114-128
Published online: 01 Feb 2021
AbstractforAcupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives | Full Text | References | PDF (520.3 KB) | EPUB
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