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Journal of Global Sport Management
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Volume 3, Issue 2

Journal of Global Sport Management

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Journal of Global Sport Management, Volume 3, Issue 2 (2018)

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Journal of Global Sport Management, Volume 3, Issue 2 (2018)

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Athlete Transgressions and Endorsement Marketing

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Article

Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics

Dae Hee Kwak, Joon Sung Lee & Sylvia Chan-Olmsted

Pages: 99-106

Published online: 04 Apr 2018

AbstractforAthlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics | Full Text | References | PDF (398 KB)

1215 Views
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Article

Hot or Cold? The Effects of Anger and Perceived Responsibility on Sport Fans’ Negative Word-of-Mouth in Athlete Scandals

Shintaro Sato, Yong Jae Ko & Timothy B Kellison

Pages: 107-123

Published online: 15 Feb 2018

AbstractforHot or Cold? The Effects of Anger and Perceived Responsibility on Sport Fans’ Negative Word-of-Mouth in Athlete Scandals | Full Text | References | PDF (560.4 KB)

637 Views
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Article

Forgiving Sports Celebrities with Ethical Transgressions: The Role of Parasocial Relationships, Ethical Intent and Regulatory Focus Mindset

Seung Hwan (Mark) Lee, Travis J. Simkins, Sean Luster & Shahin Ahmed Chowdhury

Pages: 124-145

Published online: 27 Feb 2018

AbstractforForgiving Sports Celebrities with Ethical Transgressions: The Role of Parasocial Relationships, Ethical Intent and Regulatory Focus Mindset | Full Text | References | PDF (548.5 KB)

482 Views
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Article

Conceptualizing the Dissolution of a Social Marketing Sponsorship

Geoff Dickson, Norm O'Reilly & Matthew Walker

Pages: 146-169

Published online: 06 Mar 2018

AbstractforConceptualizing the Dissolution of a Social Marketing Sponsorship | Full Text | References | PDF (701.2 KB)

297 Views
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Article

Should I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions

Samantha Roberts & Nicholas Burton

Pages: 170-188

Published online: 05 Apr 2018

AbstractforShould I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions | Full Text | References | PDF (526.8 KB)

496 Views
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Article

The Impact of Digital Communications on Consumer Perceptions of Sport Celebrity Transgressions

Anne-Marie Sassenberg, Jane Summers, Melissa Johnson-Morgan & Rumman Hassan

Pages: 189-207

Published online: 05 Apr 2018

AbstractforThe Impact of Digital Communications on Consumer Perceptions of Sport Celebrity Transgressions | Full Text | References | PDF (532.5 KB)

511 Views
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Journal of Global Sport Management (Vol.3, Iss.2, 2018)

Athlete Transgressions and Endorsement Marketing

Athlete Transgressions and Endorsement Marketing

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