Journal of Global Sport Management, Volume 3, Issue 3 (2018)

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Journal of Global Sport Management, Volume 3, Issue 3 (2018)

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Tackling Global Issues Facing Rugby Union

Original Articles

Article
The Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue
Rachel J. Batty, Farah Palmer, John Nauright & John Davies
Pages: 209-214
Published online: 07 May 2018
AbstractforThe Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue | Full Text | References | PDF (385.2 KB)
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Article
Considering Ongoing Professionalization in Sport Organizations: A Case Study of the ACT Brumbies Super Rugby Club
Stirling Sharpe, Anthony Beaton & Olan Scott
Pages: 215-236
Published online: 09 Feb 2018
AbstractforConsidering Ongoing Professionalization in Sport Organizations: A Case Study of the ACT Brumbies Super Rugby Club | Full Text | References | PDF (417.3 KB)
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Article
Memorisation of Rugby World Cup sponsors: The Home Team Sponsor's Advantage
Geoff Dickson, Michael Naylor & David Hedlund
Pages: 237-249
Published online: 06 Mar 2018
AbstractforMemorisation of Rugby World Cup sponsors: The Home Team Sponsor's Advantage | Full Text | References | PDF (409 KB)
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Article
Do the World's Best Influence On-Field Performance? Estimating the Impact of New Zealand-Born Rugby Coaches on Non-native International Teams
Samuel Andrew Richardson
Pages: 250-265
Published online: 15 Feb 2018
AbstractforDo the World's Best Influence On-Field Performance? Estimating the Impact of New Zealand-Born Rugby Coaches on Non-native International Teams | Full Text | References | PDF (371 KB)
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Article
Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup
Sarah Gee, Ashleigh-Jane Thompson & Rachel J. Batty
Pages: 266-283
Published online: 15 Feb 2018
AbstractforRules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup | Full Text | References | PDF (401 KB)
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Article
Power and Control in School Rugby: An Hermeneutic Interpretation of the Pedagogical Intentions of Five Secondary School Rugby Coaches in New Zealand
Blake Bennett & Glenn Fyall
Pages: 284-301
Published online: 09 Feb 2018
AbstractforPower and Control in School Rugby: An Hermeneutic Interpretation of the Pedagogical Intentions of Five Secondary School Rugby Coaches in New Zealand | Full Text | References | PDF (403.5 KB)
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Article
Communal Brand Associations as Drivers of Team Identity and Consumer Behavior
Henry Wear, Stephen Hills, Bob Heere & Matthew Walker
Pages: 302-320
Published online: 13 Feb 2018
AbstractforCommunal Brand Associations as Drivers of Team Identity and Consumer Behavior | Full Text | References | PDF (559.3 KB)
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