International Journal of Advertising, Volume 34, Issue 1 (2015)

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International Journal of Advertising, Volume 34, Issue 1 (2015)

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Persuasion in advertising

Editorial

Editorial
The International Journal of Advertising in 2015 and beyond
Charles R. Taylor
Pages: 1-2
Published online: 09 Feb 2015
CitationforThe International Journal of Advertising in 2015 and beyond | Full Text | PDF (32.9 KB)
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Guest Editorial

Editorial
Persuasion in advertising: when does it work, and when does it not?
Peeter W.J. Verlegh, Marieke L. Fransen & Amna Kirmani
Pages: 3-5
Published online: 09 Feb 2015
First Page PreviewforPersuasion in advertising: when does it work, and when does it not? | Full Text | References | PDF (39.3 KB)
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Original Articles

Article
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Marieke L. Fransen, Peeter W.J. Verlegh, Amna Kirmani & Edith G. Smit
Pages: 6-16
Published online: 13 Jan 2015
AbstractforA typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them | Full Text | References | PDF (172.6 KB)
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Article
How to Measure Persuasion Knowledge
Chang-Dae Ham, Michelle R. Nelson & Susmita Das
Pages: 17-53
Published online: 09 Feb 2015
AbstractforHow to Measure Persuasion Knowledge | Full Text | References | PDF (295.9 KB)
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Article
Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence
Martin Eisend
Pages: 54-69
Published online: 06 Jan 2015
AbstractforPersuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence | Full Text | References | PDF (202.3 KB)
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Article
Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
Eva Adriana van Reijmersdal, Nienke Lammers, Esther Rozendaal & Moniek Buijzen
Pages: 70-84
Published online: 14 Jan 2015
AbstractforDisclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge | Full Text | References | PDF (227.5 KB)
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Article
Naïve theories about persuasion: implications for information processing and consumer attitude change
Pablo Briñol, Derek D. Rucker & Richard E. Petty
Pages: 85-106
Published online: 19 Jan 2015
AbstractforNaïve theories about persuasion: implications for information processing and consumer attitude change | Full Text | References | PDF (298.8 KB)
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Article
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Béatrice Parguel, Florence Benoit-Moreau & Cristel Antonia Russell
Pages: 107-134
Published online: 09 Jan 2015
AbstractforCan evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' | Full Text | References | PDF (511.5 KB)
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Article
When environmental messages should be assertive: examining the moderating role of effort investment
Tae Hyun Baek, Sukki Yoon & Seeun Kim
Pages: 135-157
Published online: 09 Jan 2015
AbstractforWhen environmental messages should be assertive: examining the moderating role of effort investment | Full Text | References | PDF (658 KB)
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Article
Message framing in green advertising: the effect of construal level and consumer environmental concern
Hua Chang, Lingling Zhang & Guang-Xin Xie
Pages: 158-176
Published online: 09 Jan 2015
AbstractforMessage framing in green advertising: the effect of construal level and consumer environmental concern | Full Text | References | PDF (373.5 KB)
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