International Journal of Advertising, Volume 42, Issue 7 (2023)

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International Journal of Advertising, Volume 42, Issue 7 (2023)

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Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers

Editorial

Editorial
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers
Aniruddha Pangarkar & Paurav Shukla
Pages: 1145-1149
Published online: 21 Aug 2023
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Articles

Article
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers
Aniruddha Pangarkar & Shelly Rathee
Pages: 1150-1177
Published online: 13 Jun 2022
AbstractforThe role of conspicuity: impact of social influencers on purchase decisions of luxury consumers | Full Text | References | PDF (2.4 MB) | EPUB
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Luxury brands’ live streaming sales: the roles of streamer identity and level strategy
Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu & Honglei Liu
Pages: 1178-1200
Published online: 27 May 2023
AbstractforLuxury brands’ live streaming sales: the roles of streamer identity and level strategy | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
Yung Kyun Choi, Ruonan Zhang & Christine (Eunyoung) Sung
Pages: 1201-1225
Published online: 24 Mar 2023
AbstractforAttractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions
Aniruddha Pangarkar & Paurav Shukla
Pages: 1226-1238
Published online: 11 Aug 2023
AbstractforConspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions | Full Text | References | PDF (685.5 KB) | EPUB
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