International Journal of Advertising, Volume 43, Issue 1 (2024)

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International Journal of Advertising, Volume 43, Issue 1 (2024)

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The Role of Sustainability in Advertising

Introduction

Introduction
Introduction to the special issue on the role of sustainability in advertising
Shelly Rathee
Pages: 1-6
Published online: 02 Jan 2024
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Articles

Article
Sustainability advertising: literature review and framework for future research
Shelly Rathee & Tyler Milfeld
Pages: 7-35
Published online: 24 Feb 2023
AbstractforSustainability advertising: literature review and framework for future research | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Effects of green messages in advertisements: a meta-analysis
Fuyuan Shen, Guolan Yang, Jeff Conlin & Xiaohua Wang
Pages: 36-52
Published online: 05 Sep 2023
AbstractforEffects of green messages in advertisements: a meta-analysis | Full Text | References | PDF (1 MB) | EPUB
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Article
From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework
Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier
Pages: 53-96
Published online: 13 Apr 2023
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Article
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media
Kyeongwon Kwon, Jaejin Lee, Cen Wang & Vaibhav Shwetangbhai Diwanji
Pages: 97-124
Published online: 11 May 2023
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Article
“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts
Sidharth Muralidharan, Carrie La Ferle & Osnat Roth-Cohen
Pages: 125-148
Published online: 13 Mar 2023
Abstractfor“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts | Full Text | References | PDF (2.8 MB) | EPUB
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Article
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek
Pages: 149-172
Published online: 26 May 2023
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Article
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers
Tyler Milfeld & Matthew Pittman
Pages: 173-201
Published online: 07 Jun 2023
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Article
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength
Jun Yan, Jingjing Pan, Zhen Li & Yaping Chang
Pages: 202-230
Published online: 14 Aug 2023
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